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Authors:
Published by:
Stanford Business School (1998)
Version:
1 August 2006
Length:
11 pages
Data source:
Field research
Abstract:
In this case, HP is considering whether to design its laser jet printer products to include a universal power supply that can work at both 110 volts and 220 volts. The project team must quantify the costs and benefits, and reconcile the differing perspectives of marketing, product development, finance, manufacturing, and distribution.
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