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Case
-
Reference no. 9-710-420
Published by:
Harvard Business Publishing (2010)
Version:
28 March 2011
Revision date:
31-May-2011
Length:
25 pages
Data source:
Field research

Abstract

The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors into the Nano Project. The case raises questions around breaking the price - quality barrier and changing existing internal processes to accommodate revolutionary new ideas. The dilemma of success - Tata Nano was a runaway bestseller - left Tata Motors debating how large a bet they should make on the Nano and what kind of capacity commitment this requires.

Topics

Disruptive innovation; Innovation; Emerging markets; Blue Ocean Strategy
Location:
Size:
24,000 employees, gross revenue USD14 billion (2008-2009)
Other setting(s):
2010

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