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Case
-
Reference no. P-0958-E
Published by:
IESE Business School (1998)
Version:
05.06.1999
Length:
25 pages
Topics:
Abstract:
Disneyland Paris was going through a major recovery process. The case describes the turnaround of the park, the current operational issues, changes in the industry and prospects for the future. The case poses to the readers the question of what strategies could ensure sufficient attendance as well as consistent adequate financial performance in the medium term as the company would have to redeem a major part of its borrowings and restart payments of royalties and management fees to The Walt Disney Company. This case was previously numbered 699-025-1.
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