Scholarship recipient: Johanna Gollnhofer and Sophie Schueller


Johanna Gollnhofer and Sophie Schueller
Assistant Professor of Marketing and Research Assistant
University of South Denmark and University of St Gallen, Switzerland

Date of scholarship award

November 2017

Case working title

Going offline in a digital world? Designing customer experience through omni-channel management.

Johanna Gollnhofer and Sophie Schueller

“In our own teaching, we realised that students often leave university with a backpack full of theories, however they struggle to applying their knowledge. Case studies allow to bridge this gap.

“The scholarship from The Case Centre allows us to develop our own teaching case study. We especially look forward to receiving the support of experienced case writers.” 

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