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case centre connect Issue 08

Dear colleague

Welcome to the September issue of Connect!

Is it the case or the class that determines the learning? And what role does emotion play? The alchemy of case learning is explored as part of our special series on the case method.

Our featured cases in this issue cover a wide range of fascinating topics, from using selling techniques to ‘unsell’ a damaging drug in the free case, Thomas and Stacey Siebel Foundation and the Meth Project to an analysis of the huge potential of crowdsourcing in Crowdtesting with testCloud. We also trace the fascinating story of bringing light to Sub-Saharan Africa in Nuru Energy and follow the story of a young entrepreneur taking on the challenges of an unforgiving industry in Simon Cohen.

Finally, have you ever wondered how to persuade a company to take part in writing a case? If so, don’t miss our feature, From Contact to Collaborator. It might just help you get your foot in the door!

Best wishes
The Case Centre team

From contact to collaborator
Learning with cases - what's involved?

Featured cases

Featured case - Crowdtesting with testCloud Featured case - Nuru Energy Featured case - Borussia Dortmund Featured case - Thomas and Stacey Siebel Foundation
Crowdtesting with testCloud - Managing the Challenges of a Crowdsourcing Intermediary
Jan Marco Leimeister, University of St. Gallen.
Nuru Energy (A): Financing a Social Enterprise & Nuru Energy (B): From Breakdowns to Breakthroughs
Filipe Santos and Anne-Marie Carrick-Cagna, INSEAD.
Simon Cohen (A), (B) & (C)
John Mullins, Darice Gubbins and John Walker, London Business School.
Thomas and Stacey Siebel Foundation and The Meth Project
Laura Arrillaga-Andreessen and Victoria Chang, Stanford Graduate School of Business.
Case method training
21-22 Nov Creating Compelling Cases
at Kellogg School of Management, US
Tutor: Jamie Anderson
9-10 Dec Start Writing Cases
at Macquarie University, Australia
Tutor: Trevor Williamson
9-10 Dec Case Teaching, Aligning Your Research and Training & Writing Cases
at IMD, Switzerland
Tutors: Kamran Kashani, Mark Jenkins & Trevor Williamson
9-10 Dec Advanced Case Teaching, An Introduction to Case Teaching & Writing Cases
at IESE Business School, Spain
Tutors: Kamran Kashani, Scott Andrews & Trevor Williamson
23-23 Nov Customised workshops
Held at your site, or region, these unique events are developed with you to meet your learning objectives, time span and budget.
23 Oct Student sessions
Great case classes need students who understand cases. Our workshops at universities help students get the most out of the case method.
Case competitions
Submission deadlines
Top selling this quarter

Case method and specialist management disciplines
James Hardie

Economics, Politics and Business Environment
Freemark Abbey Winery

The 'Jaipur Foot'

Ethics and Social Responsibility
Guaranty Trust Bank PLC Nigeria (A)

Finance, Accounting and Control
Arch Communications Group Inc.

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-Tak (A)

Knowledge, Information and Communications Systems Management
Firestone Canada Inc.

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry

Strategy and General Management
Betfair vs UK Bookmakers

Book chapter
Get all the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
The Young and the Clueless, from Harvard Business Review

Browse more lists of popular teaching materials >

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Outstanding Contribution to the Case Method Award Access our materials on the move Innovation in case teaching competition 2013
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The Case Centre
UK office: Cranfield University, Wharley End, Beds MK43 0JR, UK
US office: Babson College, Babson Park, Wellesley MA 02457, USA
The Case Centre is a non-profit-making organisation limited by guarantee and a registered charity.

© The Case Centre, 2013