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case centre connect Issue 09

Dear colleague

Welcome to the first Connect of 2014!

Are you ready for your close-up? You could soon be on camera if you follow the example of two case writers at Babson College, US, who have pioneered the use of video teaching notes. Find out more in ‘Lights, Camera, Action’.

Among the four cases featured in this issue is K2: Against All Odds, a study of the tragic events that took place on K2 in 2008 when 11 climbers lost their lives. In addition, LEGO’s history and recent threats to its continued success are detailed in LEGO Group: Building Strategy, while Greatview: Challenger of Tetra Pak and The Rise of Samsung Electronics both explore how established giants can be successfully challenged.

Finally, don’t miss our exclusive interviews with deans from leading business schools who share their thoughts on the future of the case method.

Best wishes
The Case Centre team

Deans perspective on the case method
Lights camera action teaching notes with a difference

Featured cases

Featured case - Greatview Featured case - K2 Featured case - LEGO Featured case - Samsung
Greatview: Challenger of Tetra Pak (A), (B) and (C)
Gary Liu and Anna Wang, CEIBS (China Europe International Business School).
K2: Against All Odds
Elmar Kutsch, Cranfield University School of Management and Markus Hällgren, Umeå School of Business and Economics.
LEGO Group: Building Strategy
Darren Meister and Paul Bigus, Ivey Business School.
The Rise of Samsung Electronics
Volrad Wollny and Roman Maurer, University of Applied Sciences Mainz.
Case method events
9-10 Dec Advanced Case Teaching, An Introduction to Case Teaching & Writing Cases
at IESE Business School, Spain
Tutors: Kamran Kashani, Scott Andrews & Trevor Williamson
9-10 Dec The Case Centre Anniversary Conference
Crossing Continents: Explore, Discover, Learn
at Indian Institute of Management Bangalore
23-23 Nov Customised workshops
Held at your site, or region, these unique events are developed with you to meet your learning objectives, time span and budget.
23 Oct Student sessions
Great case classes need students who understand cases. Our workshops at universities help students get the most out of the case method.
Case competitions
Submission deadlines
Top selling this quarter

Case Method and Specialist Management Disciplines
Porcini's Pronto: 'Great Italian Cuisine Without the Wait!'

Economics, Politics and Business Environment
Freemark Abbey Winery

Valuation Techniques

Ethics and Social Responsibility
Guaranty Trust Bank PLC Nigeria (A)

Finance, Accounting and Control
Laurentian Bakeries

Human Resource Management / Organisational Behaviour
Rob Parson at Morgan Stanley (A)

Knowledge, Information and Communications Systems Management
Online Marketing at Big Skinny

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
Zara: Staying Fresh and Fast

Strategy and General Management
McDonald's and KFC: Recipes for Success in China

Book chapter
Understanding Entrepreneurship, Diffusion and R&D in the Context of Monopolistic Competition, from Developing New Products and Services: Learning, Differentiation, and Innovation

Management article
Leading Change: Why Transformation Efforts Fail, from Harvard Business Review

Browse more lists of popular teaching materials >

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The Case Centre
UK office: Cranfield University, Wharley End, Beds MK43 0JR, UK
US office: Babson College, Babson Park, Wellesley MA 02457, USA
The Case Centre is a non-profit-making organisation limited by guarantee and a registered charity.

© The Case Centre, 2014