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The Case Centre Connect Issue 09

Dear colleague

Welcome to the April issue of Connect!

We’re sure you will be as impressed as we are by the winner of our Innovation in Case Teaching Competition, Nicole Haggerty, of Ivey Business School. Read about her inspirational project that enables Ivey Business School students to teach their peers in African business schools using the case method.

This issue also features the winners of our ‘Hot Topic’ and ‘New Case Writer’ competitions. The first, by Urs Müller and Shirish Pandit, explores the dilemma faced by Vodafone during the recent civil unrest in Egypt, and the second, by Hernán Bruno and Hilke Plassman, details a cookie company’s recipe for success in a highly competitive market.

Kamran Kashani’s case, Value Selling at SKF Service (A), won The Case Centre’s Overall Award this year. We asked Kamran for the secret of his success!

Finally, in the first of a two-part series, we explore the MOOCs phenomenon.

Best wishes
The Case Centre team

From Ivey to Africa... inspirational case teaching
To MOOC or not to MOOC? We explore the issues

Featured cases

Featured case - Goldlake/Eurocantera Honduras Featured case - Michel et Augustin Cookies Featured case - /educators/ordering/selecting/featuredcases/SKFService Featured case - Vodafone in Egypt
Goldlake/Eurocantera Honduras
Sinan Erzurumlu and Marty Anderson, Babson College and Assheton L. Stewart Carter, Goldlake Group.
Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants
*competition winner*
Hernán Bruno and Hilke Plassmann, INSEAD.
Value Selling at SKF Service
*award winner*
Kamran Kashani and Aimée DuBrule, IMD.
Vodafone in Egypt: National Crises and their Implications for Multinational Corporations
*competition winner*
Urs Müller and Shirish Pandit, ESMT European School of Management and Technology.
Case method events
16-20 JUN Advanced Case Teaching, An Introduction to Case Teaching & Writing Cases
at IESE Business School, Spain
Tutors: Kamran Kashani, Scott Andrews & Trevor Williamson
8-9 SEP The Case Centre Anniversary Conference
at Indian Institute of Management Bangalore
20-21 OCT Writing Cases
at University of Cape Town Graduate School of Business, South Africa
Tutor: Urs Müller
3-6 NOV Case Teaching and Case Writing
at Kellogg School of Management, US
Tutor: Martin Kupp
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
23 Oct Student sessions
Great case classes need students who understand cases. Our workshops at universities help students get the most out of the case method.
Case competitions
Submission deadlines
Awards & competitions

Winners of The Case Centre Awards and Competitions 2014

Outstanding contribution to the case method
Nirmalya Kumar

Overall winner
Value Selling at SKF Service (A): Tough Buyer Confronts Strategy

Economics, Politics and Business Environment
Alpen Bank: Launching the Credit Card in Romania

Coach: To Be or Not To Be Luxury?

Ethics and Social Responsibility
McDonald’s: Corporate Social Responsibility Challenge

Finance, Accounting and Control
Deutsche Bank and the Road to Basel III

Human Resource Management / Organisational Behaviour
Anna Frisch at Aesch AG: Initiating Lateral Change

Knowledge, Information and Communication Systems Management
Digital Marketing at Nike: From Communication to Dialogue

HubSpot: Inbound Marketing and Web 2.0

Production and Operations Management
Operations Strategy at Galanz

Strategy and General Management
GE Healthcare (A): Innovating for Emerging Markets

Case Writing Competition Hot Topic: Crisis as Opportunity
Vodafone in Egypt: National Crises and Their Implications for Multinational Corporations

Case Writing Competition: New Case Writer
Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants

Innovation in Case Teaching Competition
Cases in the Service of Business School Collaborations: Insights from Service Learning in Africa

Find out more about the award winners >

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