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The Case Centre Connect Issue 12

Dear colleague

Welcome to the September issue of Connect!

We’re still celebrating the success of our first-ever case method conference, held at IIMB, Bangalore, India, just over a week ago. The event, held to mark our 40th anniversary, is covered in this issue. Don’t miss the spectacular photos of our gala dinner!

We also cover three cases in this issue, including a recipient of one of The Case Centre’s 2014 awards: McDonald’s: Corporate Social Responsibility Challenge. We hear from the team of four writers who wrote the case. You can also discover the success story behind the simple idea that ‘people will always pay for ideas’ in Sense Worldwide: Transforming the Rules of Innovation, while in Together We Lead the Way: Action for Blind People Joins the Royal National Institute of Blind People, we talk to RNIB CEO, Lesley-Anne Alexander, about being the subject of a case study.

You can also read more on CoursePack Creator’s newly introduced copyright clearance service, and learn about INSEAD’s groundbreaking project to supplement cases with information-packed websites.

Best wishes
The Case Centre team

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Featured case - Crisis in the Opera House Featured case - Leading Change at Michelin’s Shanghai Factory Featured case - SMS for Life A, B and C Anniversary conference
McDonald’s: Corporate Social Responsibility Challenge
Magdalena Öberseder, Elisabeth Götze, Anna-Maria Saupper and Christian Wilhelmer, WU Wirtschaftsuniversität Wien.
Together We Lead the Way: Action for Blind People Joins the Royal National Institute of Blind People
Scott Moeller and Kieran Hawkes, Cass Business School.
Sense Worldwide: Transforming the Rules of Innovation
Patrick Reinmoeller, Cranfield University School of Management and Alessandro Giudici, Cass Business School.
The Case Centre’s celebratory Anniversary Conference 2014
Held at IIMB, Bangalore, India, 8-9 September, the event was an exhilarating and packed two days.
Case method events
3-6 NOV Case Teaching and Case Writing
Kellogg School of Management, US
Tutor: Martin Kupp
3-6 NOV Case Teaching and Case Writing
Saïd Business School, University of Oxford, UK
Tutors: Urs Müller and Trevor Williamson
29 JUN - 2 JUL Case Teaching and Case Writing
INSEAD, Fontainebleau, France
Tutors: Martin Kupp and Urs Müller
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
23 Oct Student sessions
Great case classes need students who understand cases. Our workshops at universities help students get the most out of the case method.
Case competitions
Submission deadlines
Results
Top selling this quarter

Case Method and Specialist Management Disciplines
Waite First Securities

Economics, Politics and Business Environment
Acid Rain: The Southern Company (A)

Entrepreneurship
The 3M Company (A): Buliding the Entrepreneurial Corporation (1902-1950)

Ethics and Social Responsibility
World Wildlife Fund for Nature (WWF)

Finance, Accounting and Control
Wilkerson Company

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-Tak (A)

Knowledge, Information and Communications Systems Management
Firestone Canada Inc

Marketing
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
Zara: Staying Fresh and Fast

Strategy and General Management
Honda (A)

Book chapter
Get All the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
What is Strategy?, from Harvard Business Review

Browse more lists of popular teaching materials >

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Anniversary conference
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© The Case Centre, 2014