Welcome to the September issue of Connect!
We’re still celebrating the success of our first-ever case method conference, held at IIMB, Bangalore, India, just over a week ago. The event, held to mark our 40th anniversary, is covered in this issue. Don’t miss the spectacular photos of our gala dinner!
We also cover three cases in this issue, including a recipient of one of The Case Centre’s 2014 awards: McDonald’s: Corporate Social Responsibility Challenge. We hear from the team of four writers who wrote the case. You can also discover the success story behind the simple idea that ‘people will always pay for ideas’ in Sense Worldwide: Transforming the Rules of Innovation, while in Together We Lead the Way: Action for Blind People Joins the Royal National Institute of Blind People, we talk to RNIB CEO, Lesley-Anne Alexander, about being the subject of a case study.
You can also read more on CoursePack Creator’s newly introduced copyright clearance service, and learn about INSEAD’s groundbreaking project to supplement cases with information-packed websites.
The Case Centre team