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The Case Centre Connect Issue 22

Dear colleague

Welcome to the summer issue of Connect!

Can a leading removals company in India compete in a crowded market where ‘anyone can hire a truck’ and set up in business? Find out in our featured case, Agarwal Packers and Movers: Competing for “Moving” Experiences. We also interview the protagonist.

The world of barefoot running is explored in Vibram FiveFingers, and we go behind the scenes in Airbnb: What’s Next? as the incredibly successful business tries to enter new markets. Meet an unusual protagonist in Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade as President Obama announces a huge investment in clean energy.

Our scholarship reviewers reveal the common mistakes made by first-time case writers and offer top tips for success. Also, we explore the vibrant and thriving world of student case competitions.

Best wishes
The Case Centre team

Students competing with cases
Featured case - Agarwal Packers and Movers: Competing for “Moving” Experiences? Featured case - Airbnb: What’s Next? Featured case - Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade Featured case - Vibram Five Fingers
Agarwal Packers and Movers: Competing for “Moving” Experiences
Tulsi Jayakumar, S. P. Jain Institute of Management & Research (SPJIMR). Published by Ivey Publishing.
Airbnb: What’s Next?
Mario Capizzani, Tommy Kim and Stefan Obersriebnig, IESE Business School.
Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade
Robert Lawrence and Anjani Datla, John F. Kennedy School of Government at Harvard University.
Vibram Five Fingers
Cathy Briest-Breda, INSEEC - Institut des Hautes Études Économiques et Commerciales.
Case method events
5 July PDW: Bringing Business into the Classroom with Cases
Academy of Marketing 2016 Conference, UK
Tutor: Scott Andrews
11-15 JUL Successful Case Teaching, Cases and Beyond: New Methods and Materials and Writing Effective Cases
Vlerick Business School, Belgium
Tutors: Martin Kupp and Urs Müller
1-3 DEC PDW: Case Development
ICMC 2016, India
Tutor: Trevor Williamson
11-15 JUL Successful Case Teaching, Cases and Accreditation and Writing Effective Cases
HEC Paris, France
Tutors: Ulf Schäfer, Tim Mescon and Trevor Williamson
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Five minutes with Debapratim Purkayastha
Latest bestsellers

Case Method and Specialist Management Disciplines
Porcini's Pronto: 'Great Italian Cuisine Without the Wait!'

Economics, Politics and Business Environment
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

Coach: To Be Or Not To Be Luxury?

Ethics and Social Responsibility
BP: Putting Profits Before Safety?

Finance, Accounting and Control
'The Manchester United Buccaneers?': Malcolm Glazer's Acquisition of Manchester United

Human Resource Management / Organisational Behaviour
Helen Ramsay: A Mediation Attempt

Knowledge, Information and Communications Systems Management
Online Marketing at Big Skinny

Intelligent Medicine: The Novartis-Proteus Alliance

Production and Operations Management
Zara: Staying Fast and Fresh

Strategy and General Management
Tesla Motors: Business Model Configuration

Book chapter
Discover Skill #2: Questioning - How Inquisitive Thinking and Provocative Questions Spark Innovation, from The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

Management article
Corporate Budgeting is Broken - Let's Fix it, from Harvard Business Review

Browse more popular teaching materials >

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It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Find out why Sheffield Hallam University undergraduate James Coney is such a big fan of the case method and why he believes that more undergraduates should be taught using cases.

“Teaching a case … can be one of the most gratifying experiences for a professor ... You can see the learning and engagement unfold as the discussion evolves.”
David B. Yoffie, Harvard Business School. Read more.

"Write the case like a story because that is how people get engaged … Find something about the way the characters think and take decisions – stuff students cannot find on the Internet."
Sandra Vandermerwe, GIBS, University of Pretoria. Read more.

Free cases from the Australian College of the Arts (Collarts), written by eminent music insiders, are aimed at students studying music organisations in arts management or music business programmes.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition? Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

Academy of International Business (AIB) 2016 Annual Meeting, New Orleans, US, 27-30 June 2016

Academy of Marketing 2016 Conference, Newcastle, UK, 4-7 July 2016*

AOM 2016, California, US, 5-9 August 2016

BAM2016 Conference, Newcastle, UK, 6-8 September 2016*

SMS 36th Annual Conference, Berlin, Germany, 17-20 September 2016

2016 Annual NACRA Conference, Las Vegas, US, 6-8 October 2016

*Look out for news of PDWs being run by The Case Centre at these events.

Do you have star quality? Enter our cose competitions New at The Case Centre: cases from CambridgeJudgeBusinessSchool Teaching undergraduates? Reach for a case
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The Case Centre
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US office: Babson College, Babson Park, Wellesley MA 02457, USA

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2016