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The Case Centre Connect Issue 28

Dear colleague

Welcome to the Summer issue of Connect!

A former US Navy Captain, speaking from personal experience, provides a fascinating insight into differing leadership principles aboard two nuclear submarines, in one of our featured cases.

Also read about how a couple of entrepreneurs rejuvenated the rural economy of Northeast India with their ‘green’ initiative, and Frankfurt’s mission to diversify its tourism offering beyond the business sector.

Our fourth featured case explores the challenges of implementing a new method of vascular surgery on a wider scale in an Italian hospital.

Further content includes catching up with the Chairman of our US board of directors, Sam Hariharan, in ‘5 minutes with’; we take an in-depth look at the use of personal electronic devices by students in case classes; and celebrate the US office’s 25th anniversary.

Best wishes
The Case Centre team

Managing Student Personal Tech in the Case Classroom
The Case Centre turns 25 in North America
Featured case - Destination Frankfurt – Redefining Germany’s Financial Capital Featured case - Tamul Leaf Plates – Building an Inclusive Eco Enterprise in India’s Insurgency Affected Northeast Featured case - Studio 100: A Growth Story of a Showcase in Show Business Featured case - Turn the Ship Around! (A & B)
Destination Frankfurt – Redefining Germany’s Financial Capital
Lauren Ugur, International School of Management (ISM) Dortmund.
Tamul Leaf Plates – Building an Inclusive Eco Enterprise in India’s Insurgency Affected Northeast
Niraj Joshi, CEPT University.
The Set-up of Fast Track Surgery in Vascular Surgery: The Experience of a Pioneer Team in Northern Italy
Verdiana Morando and Valeria Domenica Tozzi, SDA Bocconi School of Management.
Turn the Ship Around! (A & B)
Jan U Hagen and L.David Marquet, ESMT European School of Management and Technology.
Case method events
11-15 JUL Successful Case Teaching, Mastering Multimedia and Writing Effective Cases
At IE Business School, Spain
Tutors: Urs Müller, Martin Rodriguez and Martin Kupp
22-26 JAN Successful Case Teaching, Aligning Your Teaching & Research and Writing Effective Cases
At the Chartered Accountants Ireland
Tutors: Ulf Schäfer, Mark Jenkins and Martin Kupp
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
23 Oct Student sessions
Great case classes need students who understand cases. Our workshops at universities help students get the most out of the case method.
Five minutes with Scott Andrews
Latest bestsellers

Case Method and Specialist Management Disciplines
JetBlue Airways: Starting from Scratch

Economics, Politics and Business Environment
West Bengal: Unlocking the Growth Potential

Entrepreneurship
Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design

Ethics and Social Responsibility
BP: Putting Profits Before Safety?

Finance, Accounting and Control
'The Manchester United Buccaneers?': Malcolm Glazer's Acquisition of Manchester United

Human Resource Management / Organisational Behaviour
Corporate Entrepreneurship and Innovation at Google, Inc

Knowledge, Information and Communications Systems Management
Netflix: Leveraging Big Data to Predict Entertainment Hits

Marketing
eBay: Designing Culture Change: The Innovation Playbook

Production and Operations Management
The Formula 1 Constructors: Combined Case

Strategy and General Management
IKEA: Culture as Competitive Advantage

Book chapter
Issues and Crisis Communication: Expecting the Unexpected, from Communication in Responsible Business: Strategies, Concepts, and Cases

Management article
Values in Tension: Ethics Away from Home, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Harvard Business School Senior Lecturer, Willis Emmons, discusses the best ways to prepare for case method teaching in this video by the Center for Audit Quality.

“I always say that a case is like reality TV compared to scripted programmes, in the sense that it’s about something real. It makes our teaching memorable and gets people excited.” – Pierre Chandon, INSEAD. Read more.

“For me, the three main factors that are essential to writing a successful case are a core concept, framework, or theory that one can build the case around.” – David A. Garvin (1952-2017), Harvard Business School. Read more.

Simply looking for new cases, or interested in entering a case into one of our awards or competitions? Gain inspiration from our 2017 winning authors.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition? Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

EURAM 2017, University of Strathclyde Business School, UK, 21-24 June 2017

EurOMA 2017, Heriot-Watt University, Edinburgh, UK, 1-5 July 2017

10th International Critical Management Studies (CMS) Conference, Britannia Adelphi Hotel, Liverpool, UK, 3-5 July 2017

Academy of Marketing, Hull University Business School, UK, 3-6 July 2017

77th Annual Meeting of the Academy of Management, Atlanta, Georgia, US, 4-6 August 2017

Look out for news of PDWs being run by The Case Centre at these events.

Are you oan outstanding case teacher? New at The Case Centre: Cases from EEI Undergraduate Case Teaching Licence - coming soon
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The Case Centre
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The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2017