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The Case Centre Connect Issue 29

Dear colleague

Welcome to the Autumn issue of Connect!

In our first featured case we head to Africa, where the CEO and Deputy CEO of Nigeria Liquefied Natural Gas are under pressure to form a strategy to fight off strong supply competition.

Our next two cases look at an American multinational toy manufacturing company’s social impact efforts, and a global electronic voting organisation’s decision to be listed on the Nasdaq or not.

Finally, we head to southern Europe for a case – one of a multimedia variety – involving a CEO, of a Spanish luxury brand, assessing her career options prior to taking the role in the 1990s.

Plus we get to know a little more about Richard McCracken, The Case Centre's Director, and his passion for the case method; investigate how educators make the pedagogical decision of when to use a case; and tell you all about our website’s new product comparison tool.

Best wishes
The Case Centre team

Contextualising the use of cases
Discover our product comparison tool
Featured case - Demand and Supply Conditions in the
Global Liquefied Natural Gas Industry Featured case - Robert Goodwin: Accelerating Social Impact at Mattel Featured case - Scytl Featured case - The Entrepreneurial Journey of a Manager
Demand and Supply Conditions in the Global Liquefied Natural Gas Industry: Effects on the Nigeria Liquefied Natural Gas Company
Olumide Ijose, Governors State University.
Robert Goodwin: Accelerating Social Impact at Mattel
Marianne Szymanski and Megan Strawther, USC Marshall School of Business.
Scytl
Luisa Alemany, Eugènia Beito and Lourdes Urriolagoitia, ESADE Entrepreneurship Institute (EEI).
The Entrepreneurial Journey of a Manager
Cristina Cruz, IE Business School.
Case method events
22-26 JAN Successful Case Teaching, Aligning Your Teaching & Research and Writing Effective Cases
At the Chartered Accountants Ireland, Dublin
Tutors: Ulf Schäfer, Mark Jenkins and Martin Kupp
2-6 JUL Successful Case Teaching, Mastering Multimedia and Writing Effective Cases
At IMD, Lausanne, Switzerland
Tutors: Kamran Kashani, Martin Rodriguez and Trevor Williamson
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
23 Oct Student sessions
Great case classes need students who understand cases. Our workshops at universities help students get the most out of the case method.
Five minutes with Richard McCracken
Latest bestsellers

Case Method and Specialist Management Disciplines
Amore Frozen Foods (A) Macaroni and Cheese Fill Targets

Economics, Politics and Business Environment
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

Entrepreneurship
Advanced Results Marketing (A)

Ethics and Social Responsibility
Chris and Alison Weston (A)

Finance, Accounting and Control
Airbus A3XX: Developing the World's Largest Commercial Jet (A)

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-Tak (A)

Knowledge, Information and Communications Systems Management
Netflix: Leveraging Big Data to Predict Entertainment Hits

Marketing
Value Selling at SKF Service (A): Tough Buyer Confronts Strategy

Production and Operations Management
Zara

Strategy and General Management
Cola Wars Continue: Coke and Pepsi in 2010

Book chapter
More is Different: How Bees Find the Best Hive Without a Real Estate Agent - Understanding Complex Systems is Key to High-stakes Decision Making, from Think Twice: Harnessing the Power of Counterintuition

Management article
CMR Forum: The 'Honda Effect' Revisited, from California Management Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Assistant Professor in the Department of Management, Politics and Philosophy at Copenhagen Business School, Rasmus Johnsen discusses the pros and cons of writing from published sources in this video.

“Given that only 11% of top business school cases have a female protagonist, the importance of case selection (and writing your own female protagonist cases) cannot be underestimated.” – Henning Piezunka, INSEAD. Read more.

“Identifying a key topic, finding a large organisation that will interest students, keeping an open mind and making sure a good rapport is built with the interviewee; are all critical factors when producing a case.” – Howard Yu, IMD. Watch more.

Check out the pedagogical materials from the INSEAD Blue Ocean Strategy Institute. Their multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts. Discover more.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition? Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

ICSC 2017, ICFAI Business School (IBS), Hyderabad, India, 5-7 October 2017

Midwest Academy of Management Conference 2017, Chicago, USA, 19-21 October 2017

SMS 27th Annual Conference, Houston, US, 28-31 October 2017

Global Business School Network 12th Annual Conference, Washington D.C., USA, 1-3 November 2017

ISBE 2017, Belfast, UK, 8-9 November 2017

EIBA, Milan, Italy, 14-16 December 2017

Look out for news of PDWs being run by The Case Centre at these events.

Enter our case competitions New at The Case Centre: Cases from the Harvard Medical School Center for Primary Care Undergraduate Case Teaching Licence - coming soon
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The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2017