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The Case Centre Connect Issue 30

Dear colleague

Welcome to the Winter issue of Connect!

In the first of our featured cases, video game phenomenon Angry Birds is under the microscope, as the franchise expands into the notoriously tricky Japanese market.

The second case focuses on how Paul McGinley led Europe to Ryder Cup success in 2014. The Irishman provided us with a fascinating insight into his leadership techniques for this feature.

In our remaining two featured cases, a Silicon Valley start-up and a Russian Unilever ice cream factory are both in the spotlight.

Elsewhere, we’re pleased to announce Cranfield University’s Ruth Bender as the new chair of our Executive Committee; we catch up with Ruth in ‘5 minutes with…’.

We also feature the Undergraduate Case Teaching Licence and the highly anticipated Top 40 Bestselling Case Authors 2016/17 list.

Best wishes
The Case Centre team

Revealed: Our Top 40 Bestselling Case Authors 2016/17
Coming soon: Undergraduate Case Teaching Licence
Featured case - Lead Your Feathery Team into Battle Now! Rovio’s Internationalization to Japan Featured case - Paul McGinley – Leading a Multinational Team of Individuals Featured case - The SIMM Smartwatch and the Internet of Things: Designing a Business Model Featured case - Unilever Production Cluster in Tula: Zero Non-hazardous Waste to Landfill in Ten Months
Lead Your Feathery Team into Battle Now! Rovio’s Internationalization to Japan
Miikka J Lehtonen, Fernando Pinto Santos and Irina Mihailova, Aalto University School of Economics.
Paul McGinley – Leading a Multinational Team of Individuals
Randall Peterson and Lisa Duke, London Business School.
The SIMM Smartwatch and the Internet of Things: Designing a Business Model
Ted Ladd, Hult International Business School.
Unilever Production Cluster in Tula: Zero Non-hazardous Waste to Landfill in Ten Months
Andrey Shapenko, Moscow School of Management SKOLKOVO.
Case method events
22-26 JAN Successful Case Teaching, Aligning Your Teaching & Research and Writing Effective Cases
At the Chartered Accountants Ireland, Dublin
Tutors: Ulf Schäfer, Mark Jenkins and Martin Kupp
11 MAY Undergraduates and Cases: Transform your Teaching
At Friends House, London, UK
Chaired by Scott Andrews with expert presenters
2-6 JUL Successful Case Teaching, Mastering Multimedia and Writing Effective Cases
At IMD, Lausanne, Switzerland
Tutors: Kamran Kashani, Martin Rodriguez and Trevor Williamson
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Five minutes with Ruth Bender
Latest bestsellers

Case Method and Specialist Management Disciplines
Freemark Abbey Winery

Economics, Politics and Business Environment
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

Entrepreneurship
Dropbox: 'It Just Works'

Ethics and Social Responsibility
Samsung's Environmental Responsibility: Striking the Right Note for Corporate Survival

Finance, Accounting and Control
Ocean Carriers

Human Resource Management / Organisational Behaviour
Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture

Knowledge, Information and Communications Systems Management
Amazon's Big Data Strategy

Marketing
Red Bull: The Anti-Brand Brand

Production and Operations Management
Zappos.com: Developing a Supply Chain to Deliver Wow!

Strategy and General Management
Tesla Motors: Business Model Configuration

Book chapter
Market Customization: Segmentation, Targeting, and Positioning, from Marketer's Toolkit: The 10 Strategies You Need to Succeed

Management article
Putting the Balanced Scorecard to Work, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Associate Professor of Corporate Finance at Vlerick Business School, Wouter De Maeseneire, explains how Finance can be applied to other subjects and the benefits of teaching your own cases. Watch here.

“A strong case inspires a robust discussion where students wrestle with tough decisions, learn from one another’s positions, and debate options, to arrive at a deeper understanding of the complexity of running a business.” – Jill Avery, Harvard Business School. Discover more.

“Learning to live with ambiguities, dilemmas and fast-changing environments is what students need today. In that sense, case research becomes ever more relevant: we simply don’t have the leisure to wait for publications to introduce new knowledge in the classroom.” – Benoit Leleux, IMD. Read more.

The Australia and New Zealand School of Government (ANZSOG) is the latest addition to our free case collection. ANZSOG’s programme offers a variety of stimulating case studies set in the public sector. Discover more.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition? Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

European International Business Academy (EIBA) Conference, Milan, Italy, 14-16 December 2017

EFMD Conference for Deans & Directors General, Munich, Germany, 25-28 January 2018

Academy of Human Resource Development (AHRD) Conference 2018, Richmond, VA, USA, 14-17 February 2018

Federation of Business Disciplines (FBD) Conference, Albuquerque, NM, USA, 7-10 March 2018

Look out for news of PDWs being run by The Case Centre at these events.

Case Writing Scholarships - for first-time case writers Teaching undergraduates? Reach for a case Join the conversation: Case Writing & Teaching Exchange
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The Case Centre
UK office: Cranfield University, Wharley End, Beds MK43 0JR, UK
US office: Babson College, Babson Park, Wellesley MA 02457, USA

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2017