Unsubscribe | Contact | Visit thecasecentre.org | View email in browser
LinkedIn Twitter Facebook YouTube
The Case Centre Connect Issue 31, New Year 2018

Dear colleague

Welcome to the New Year issue of Connect!

We head to sunny climes for our first featured case, as the general manager of a luxury Maldivian resort is trying to form a strategy for the new Chinese market holidaying on the islands.

It’s then a short hop to India, where Nestlé’s reputation lies in tatters as its popular Maggi Noodles product is recalled from the shelves.

We also take a look at how the OCBC Bank Group has made a success of their acquisitions in Southeast Asia, before returning to India to see how a whisky label is rebranding to appeal to a younger market.

In ‘5 minutes with…’ we get to know INSEAD’s Zoe Kinias a little better. Zoe is Academic Director of the School’s Gender initiative.

Our feature on the gender case gap explores the lack of women in teaching cases, while our Director Richard McCracken’s recent blogs on his case writing tips are serialised in our second feature.

Best wishes
The Case Centre team

The Gender Case Gap
Richard McCracken's case writing tips
Featured case - Hideaway Resort – Maldives Featured case - Nestlé Entangled! Braving the Maggi Noodle Crisis in India Featured case - OCBC – Integrating Strategic Acquisitions Featured case - Reinventing Officer’s Choice Whiskey: Spoiled for Choice
Hideaway Resort – Maldives
Thomas Durand, CNAM - Conservatoire National des Arts et Métiers.
Nestlé Entangled! Braving the Maggi Noodle Crisis in India
Asha Kaul, Indian Institute of Management Ahmedabad, and Vidhi Chaudhri, Erasmus University Rotterdam.
OCBC – Integrating Strategic Acquisitions
Danielle Yew and Neo Boon Siong, NTU Asian Business Case Centre.
Reinventing Officer’s Choice Whisky: Spoiled for Choice
Tanuka Ghoshal, Geetika Shah and Arun Pereira, Indian School of Business.
Case method events
22-26 JAN Successful Case Teaching and Writing Effective Cases
At the Chartered Accountants Ireland, Dublin
Tutors: Ulf Schäfer and Martin Kupp
11 MAY Undergraduates and Cases: Transform your Teaching
At Friends House, London, UK
Chaired by Scott Andrews with expert presenters
2-6 JUL Successful Case Teaching, Mastering Multimedia and Writing Effective Cases
At IMD, Lausanne, Switzerland
Tutors: Kamran Kashani, Martin Rodriguez, Mathew Constantine and Trevor Williamson
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Five minutes with Zoe Kineas
Latest bestsellers

Case Method and Specialist Management Disciplines
Northrop versus TRW

Economics, Politics and Business Environment
Freemark Abbey Winery

Entrepreneurship
Nordic Technologies AB

Ethics and Social Responsibility
Guaranty Trust Bank Plc Nigeria

Finance, Accounting and Control
Software Associates

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-Tak (A)

Knowledge, Information and Communications Systems Management
M-PESA Power: Leveraging Service Innovation in Emerging Economies

Marketing
Michelin Fleet Solutions: From Selling Tires to Selling Kilometers

Production and Operations Management
Toyota Motor Manufacturing, USA, Inc

Strategy and General Management
Patagonia

Book chapter
Play to Win: 1. Strategy is Choice, from Play to Win: How Strategy Really Works

Management article
Leading by Leveraging Culture, from California Management Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Jamie Anderson, Adjunct Professor of Strategic Management at Antwerp Management School, and winner of the 2017 Strategy and General Management Award, discusses writing from published sources and his tips for fellow case writers. Watch here.

“I am always amazed by the depth of managerial and business insights gained when working on a case. I am then amazed a second time when the case is taught and the students infuse arguments and analyses that I had not considered before” – Elie Ofek, Harvard Business School. Discover more.

“Case writing helps you stay relevant by learning about real businesses; provides useful research insights; represents a nice complement to writing journal articles; and is just plain interesting.” – Paul W Beamish, Ivey Business School. Read more.

Earlier this month we launched our new service, the Undergraduate Case Teaching Licence, a new affordable way to use cases on your undergraduate programmes. Discover more.

Competition news…

Deadline dates for your diary:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

EFMD Conference for Deans & Directors General, Munich, Germany, 25-26 January 2018

Academy of Human Resource Development (AHRD) Conference 2018, Richmond, VA, USA, 14-17 February 2018

Federation of Business Disciplines (FBD) Conference, Albuquerque, NM, USA, 7-10 March 2018.

Look out for news of PDWs being run by The Case Centre at these events.

Discover CoursePack Creator Case Writing Scholarships - for first-time case writers  Go multimedia with IE Business School
Unsubscribe | Contact | Visit thecasecentre.org | View email in browser

You received this email as you subscribed for free at thecasecentre.org.

The Case Centre
UK office: Cranfield University, Wharley End, Beds MK43 0JR, UK
US office: Babson College, Babson Park, Wellesley MA 02457, USA

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2018