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The Case Centre Connect Issue 33, Spring 2018

Dear colleague

Welcome to the Spring issue of Connect!

We begin with the Fabergé case series for the first featured case, as the heritage jewellery brand is brought back to life by a leading venture capital business.

Social media analytics is the focus of the second featured case, where Twitter data helps the Red Cross’ Communications and Information team detect a stakeholder on one of their missions in Africa.

We then head over to the other side of the Atlantic, as sisters Christine and Carine attempt to open one of their Lebanese cuisine stores in New York.

The final featured case involves the Camden Coalition of Healthcare Providers, who are contemplating whether to push ahead with a Housing First demonstration project.

Elsewhere, the Dean of Antwerp Management School, Paul Matthyssens, is in the ‘5 minutes with…’ hot seat, we take a closer look at our new Undergraduate Case Teaching Licence, and discuss why certain companies are so popular as case subjects.

Best wishes
The Case Centre team

Why are some companies the world's favourite case subjects?
Richard McCracken's case writing tips
Featured case - Fabergé Case Series Featured case - Humanitarian Aid 2.0: Social Media Analytics and Stakeholder Engagement at the International Committee of the Red Cross Featured case - Semsom US: Market Entry in New York City Featured case - The Camden Coalition of Healthcare Providers: Weighing Opportunity with Capacity
Fabergé Case Series
John Thompson and John Day, Huddersfield Business School, University of Huddersfield.
Humanitarian Aid 2.0: Social Media Analytics and Stakeholder Engagement at the International Committee of the Red Cross
Fabienne Bünzli and Martin Eppler, University of St Gallen.
Semsom US: Market Entry in New York City
Lorenz Graf-Vlachy, Universität Passau.
The Camden Coalition of Healthcare Providers: Weighing Opportunity with Capacity
Erin Sullivan and Sophia D Arabadjis, Harvard Medical School, Center for Primary Care .
Case method events
11 MAY Undergraduates and Cases: Transform your Teaching
At Friends House, London, UK
Chaired by Scott Andrews with expert presenters
2-6 JUL Successful Case Teaching, Mastering Multimedia and Writing Effective Cases
At IMD, Lausanne, Switzerland
Tutors: Kamran Kashani, Martin Rodriguez, Mathew Constantine and Trevor Williamson
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Five minutes with Paul Matthyssens
Latest bestsellers

Case Method and Specialist Management Disciplines
Freemark Abbey Winery (Abridged)

Economics, Politics and Business Environment
Freemark Abbey Winery

Entrepreneurship
Rent the Runway

Ethics and Social Responsibility
Singapore's Public Enterprises

Finance, Accounting and Control
Balance Sheet Detective

Human Resource Management / Organisational Behaviour
Ricardo Semler: A Revolutionary Model of Leadership

Knowledge, Information and Communications Systems Management
Netflix: Leveraging Big Data to Predict Entertainment Hits

Marketing
Value Selling at SKF Service (A): Tough Buyer Confronts Strategy

Production and Operations Management
ZARA: The World's Largest Fashion Retailer

Strategy and General Management
HP at a Strategic Crossroad: 2005

Book chapter
Get All the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
Strategies for Two-sided Markets, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Speaking after winning the 2018 Finance Accounting and Control Case Award, Denis Gromb, Antin I.P. Chair Professor of Finance at HEC Paris, explains why his winning case works so well in the classroom, and what challenges he had to overcome. Watch here.

“I am passionate and find it rewarding to debate and discuss management issues, nowadays, in collaboration with my students who see the value in their ideas taking shape in engaging teaching material.” – Ashok Som, ESSEC Business School. Discover more.

“One has to look beyond just the choice of topics for the case and subject organisations and cultivate a writing style that is simple, clear and relatable, thus making it easy for any student to follow the storyline and go in-depth with the insights provided in the case.” – Debapratim Purkayastha, ICFAI Business School (IBS). Read more.

Last month we announced the winners of The Case Centre Awards and Competitions 2018, with the standard of cases as high as ever. Discover more.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

LTSE 2018, London, UK, 24-25 April 2018

EMAC 2018, Glasgow, UK, 29 May-1 June 2018

2018 EFMD Annual Conference, Copenhagen, Denmark, 6-8 June 2018

EURAM 2018, Reykjavik, Iceland, 20-23 June 2018

Annual EurOMA Conference, Budapest, Hungary, 24-26 June 2018

International MOBTS 2018, Maynooth, Ireland, 27-29 June 2018

Academy of Marketing Conference, Stirling, UK, 2-5 July 2018

Look out for news of PDWs being run by The Case Centre at these events.

Do you have star quality? Enter our case competitions New at The Case Centre: cases from the University of Cape Town Graduate School of Business Be inspired! Browse and buy our 2017 bestsellers
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2018