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The Case Centre Connect Special issue, Spring 2018
Special issue, Spring 2018

Dear colleague

Welcome to the Blue Ocean Shift | Strategy special issue of Connect!

In this issue, we bring you the most recent bestselling Blue Ocean Shift | Strategy cases from our top ten global bestselling authors, INSEAD professors W. Chan Kim and Renée Mauborgne.

With a cast of superheroes, the Marvel case explores the story behind one of the greatest turnarounds in corporate history as Marvel pivoted from a red to a blue ocean, and from bankruptcy to become the most profitable movie franchise in history, with one top selling film after another. Lovers of superheros be sure to check it out.

As e-commerce giant Amazon is on track to becoming one of the world's first $1 trillion companies, this case analyses Amazon's market-creating logic, revealing both its successful and failed strategic moves, what differentiates the two and what we can learn from these differences, and why it is not the behemoth we think it is.

Bringing classical music to the masses, hear how André Rieu, a maestro who reconstructed market boundaries between classical music and pop concerts, has become the Bruce Springsteen of the classical music industry, creating a vast blue ocean of new demand with his stadium size concerts rivalling the success of a Britney Spears or John Mayer.

Be sure to check out the 1 minute movie trailers to each of these below.

In '5 minutes with...', we speak with Kim and Mauborgne to understand their view on what it takes to create global bestselling cases.

Best wishes
The Case Centre team

Browse the Blue Ocean Strategy teaching materials
Browse the teaching materials
Watch the Blue Ocean Strategy Casebook
Watch the Blue Ocean Strategy Casebook

Check out the short video trailers for the cases

Marvel Way: Restoring a Blue Ocean Successes and Failures of Amazon's Growth Strategies: Their causes and consequences A Maestro Without Borders: How Andre Rieu Created the Classic Music Market for the Masses
Marvel Way: Restoring a Blue Ocean Successes and Failures of Amazon's Growth Strategies: Their causes and consequences A Maestro Without Borders: How André Rieu Created the Classic Music Market for the Masses
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Hear from Professors W. Chan Kim and Renée Mauborgne

5 minutes with W. Chan Kim and Renée Mauborgne
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