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The Case Centre Connect Issue 35, Autumn 2018

Dear colleague

Welcome to the Autumn issue of Connect!

Our featured cases start with an incident in New Jersey, US, where a police officer is forced to shoot down a suspect, and he struggles with the aftermath.

Next, we look at a multimedia case, and how IKEA Ibérica in Spain regained market leadership.

As part of Indian Prime Minister Narendra Modi’s plans to make the country slum-free by 2022, our next case explores Ahmedabad's efforts.

Comparison giant trivago is the focus of our final featured case. After becoming the largest IPO of a German company in Nasdaq history, how do they stay true to their entrepreneurial ethos?

Chair of the Global Business School Network, Soumitra Dutta, takes his place in the ‘5 minutes with…’ hot seat, discussing the role the case method plays in management studies, plus much more.

Elsewhere, we examine the success of the AACSB Global Improvement Network's pilot program at the University of Ghana Business School, and bring you part two of our ‘Preparing to teach with cases’ feature.

Best wishes
The Case Centre team

Advancing the case method in Africa: AACSB's Global Improvement Network
Preparing to teach with cases: Getting ready for the case class
Featured case - Detective Case and the April 2010 Shooting: Impact of Training, Communication, and Coordination of Critical Incidents in Policing Featured case - IKEA – Global Brand Communication Featured case - Making Ahmedabad Slum-Free Featured case - The trivago Way – Growing without Growing Up?
Detective Case and the April 2010 Shooting: Impact of Training, Communication, and Coordination of Critical Incidents in Policing
Joy Jones, Stockton University.
IKEA – Global Brand Communication
Carmen Abril Barrie, IE Business School.
Making Ahmedabad Slum-Free
Amit Patel, University of Massachusetts Boston.
The trivago Way – Growing without Growing Up?
Philipp Veit, Sabina Pielken and Stephan Stubner, HHL Leipzig Graduate School of Management.
Case method events
22-25 JAN Successful Case Teaching and Writing Effective Cases
At ESADE Business School, Spain
Tutors: Martin Kupp and Urs Müller
17 MAY Undergraduates and Cases: Transform your Teaching
At Friends House, London, UK
Chaired by Scott Andrews with expert presenters
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Five minutes with Soumitra Dutta
Latest bestsellers

Case Method and Specialist Management Disciplines
Foulke Consumer Products, Inc: The Southeast Region

Economics, Politics and Business Environment
Freemark Abbey Winery

Entrepreneurship
ISlide, Inc

Ethics and Social Responsibility
Chris and Alison Weston (A)

Finance, Accounting and Control
Healthy Life Group

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-TAK (A)

Knowledge, Information and Communications Systems Management
Colgate-Palmolive: Cleopatra

Marketing
Intelligent Medicine: The Novartis-Proteus Alliance

Production and Operations Management
ZARA: The World's Largest Fashion Retailer

Strategy and General Management
Cola Wars Continue: Coke and Pepsi in 2010

Book chapter
More Is Different: How Bees Find the Best Hive Without a Real Estate Agent - Understanding Complex Systems Is Key to High-stakes Decision Making, from Think Twice: Harnessing the Power of Counterintuition

Management article
Value Innovation: The Strategic Logic of High Growth, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

2018 Entrepreneurship award winner Tao Yue, Managing Editor and a Senior Case Writer at Rotterdam School of Management’s Case Development Centre, discusses case writing challenges and how to adapt to working with different faculty and subjects. Watch here.

“It took me a while to learn that students, from undergrads to senior executives, remember a good case discussion a lot longer than even a brilliant lecture. Case discussions must be touching something deeper in them.” – Kasra Ferdows, McDonough School of Business, Georgetown University. Discover more.

“Students learn best from the case method when the instructor harnesses tension. Every time a student answers a question (e.g. 'Who is at fault?' or 'Would you exit the business?') all classmates must ask themselves, 'Do I agree?'” – Thomas R Eisenmann, Harvard Business School. Read more.

Over the last 12 months, The Case Centre has welcomed schools from North America, Europe, Asia and Africa to the case collection. With hundreds of new cases added each month, why not try something new! Discover more.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

Annual SMS Conference, Paris, France, 22-25 September 2018

Annual MAM Conference, St Louis, US, 11-13 October 2018*

Chartered ABS Annual Conference, London, UK, 5-6 November 2018

ISBE Conference, Birmingham, UK, 7-8 November 2018

International Teachers Programme, London, UK, Module 1: 6-11 January 2019, Module 2: 24-28 June 2019

*A PDW is being run at this event by The Case Centre.

Undergraduate Case Teaching Licence Do you have star quality? Enter our case competitions Learning with Cases: An Interactive Study Guide
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2018