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The Case Centre Connect Issue 36, Winter 2018

Dear colleague

Welcome to the Winter issue of Connect!

In this issue our features focus on the increasing popularity of translated cases, and how an American educator is using case-based learning to elevate student academic achievement and workforce readiness.

Meanwhile the first of our featured cases looks at how General Motors' (GM) plans to introduce semi-autonomous technology were thrown into doubt by the first death involving the technology.

Next, we move to Canada, as an Ontario hospital investigates implementing a health promotion approach. We then head to Africa as a proposed trainline linking Botswana’s rich coalfields with the Namibian coast stalls.

The final featured case explores Thomas Cook Plc’s strategic transformation under Chairman Frank Meysman.

Kamran Kashani, IMD’s award-winning case author and teacher, is the latest ‘5 minutes with…’ subject, discussing why he likes the case method, how it’s changed over the 45 years he’s used it, and painting!

Best wishes
The Case Centre team

PIE initiative
The increasing popularity of translated cases
Featured case - Autonomous Vehicles: Technological Changes and Ethical Challenges Featured case - Can Hospitals do Health Promotion? Making Hospitals a Place for both Care and Health through Health Promotion Featured case - From Botswana to Namibia: Getting the Trans-Kalahari Railway on Track Featured case - The Thomas Cook Group, Plc Strategic Turnaround: A CEO For a Season
Autonomous Vehicles: Technological Changes and Ethical Challenges
Jacqueline Orr, Ali Abbas and Jeremy Dann, USC Marshall Lloyd Greif Center for Entrepreneurial Studies.
Can Hospitals do Health Promotion? Making Hospitals a Place for both Care and Health through Health Promotion
Shannon Sibbald, Western Centre for Public Health and Family Medicine, Western University.
From Botswana to Namibia: Getting the Trans-Kalahari Railway on Track
Katrina Simon-Agolory, Namibia Business School.
The Thomas Cook Group, Plc Strategic Turnaround: A CEO For a Season
Filipe Morais, Henley Business School, The University of Reading.
Case method events
22-25 JAN Successful Case Teaching and Writing Effective Cases
At ESADE Business School, Spain
Tutors: Martin Kupp and Urs Müller
5 FEB Learn how to use IE Business School multimedia cases
Free webinar
Presenter: Roberto Alvarez Bucholska
17 MAY Undergraduates and Cases: Transform your Teaching
At Friends House, London, UK
Chaired by Scott Andrews with expert presenters
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Five minutes with Kamran Kashani
Latest bestsellers

Case Method and Specialist Management Disciplines
Behavioural Insights Team (A)

Economics, Politics and Business Environment
Amazon in Emerging Markets

Entrepreneurship
Ingvar Kamprad and IKEA

Ethics and Social Responsibility
The Dark Side of Social Media

Finance, Accounting and Control
Riverside Packaging

Human Resource Management / Organisational Behaviour
Corporate Entrepreneurship and Innovation at Google, Inc

Knowledge, Information and Communications Systems Management
WestJet: A New Social Media Strategy

Marketing
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
ZARA: The World's Largest Fashion Retailer

Strategy and General Management
Cola Wars Continue: Coke and Pepsi in 2010

Book chapter
Market Customization: Segmentation, Targeting, and Positioning, from Marketer's Toolkit: The 10 Strategies You Need to Succeed

Management article
Harnessing the Science of Persuasion, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

2018 Ethics and Social Responsibility award winner Joanne Lawrence, Global Professor of Business & Society at Hult International Business School, discusses why she chose Unilever as a case subject and tips for fellow case authors. Watch here.

“I cannot imagine teaching a class without cases and the pedagogy that goes along with case teaching. It would be far less interesting and engaging for both instructor and students!” – Elizabeth Grasby, Ivey Business School. Discover more.

“Producing a balanced and well-researched case from published sources shows a real effort to understand, and can actually serve as a 'foot in the door' for gaining access to the company or its leader.” – Jean-Louis Barsoux, IMD. Read more.

Last month we announced the Top 40 Bestselling Case Authors 2017/18. A top 40 spot is a special achievement, with over 8,000 case writers registered with The Case Centre. Discover more about the cases written by these talented authors.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

44th EIBA Annual Conference, Poznan, Poland, 13-15 December 2018

International Teachers Programme, London, UK, Module 1: 6-11 January 2019, Module 2: 24-28 June 2019

Southeast Decision Sciences Institute 49th Annual Meeting, Savannah, US, 20-22 February 2019

2019 FBD Conference, Houston, US, 16-19 March 2019

Undergraduate Case Teaching Licence Discover CoursePack Creator Learning with Cases: An Interactive Study Guide
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2018