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The Case Centre Connect Issue 37, New Year 2019

Dear colleague

Welcome to the New Year issue of Connect!

Our first featured case looks at how American aviation manufacturer Honeywell Aerospace is trying to change the way aircraft are maintained using cognitive analytics.

We then visit the hospitality industry and see how the global hotel chain Hilton is dealing with questions of human trafficking and modern-day slavery in the sector.

Quizzing is the subject of interest in the third case, as Quiz Kerala hope to expand and become one of the leading entertainment companies in India. We finish with Spotify’s unusual direct listing on the New York Stock Exchange.

Next up, our two features put the spotlight on the first ever World Case Teaching Day on 5 February 2019, and how case writers work with authors to support the development of a case.

IESE Business School’s Josep Valor is the latest ‘5 minutes with…’ participant, talking the evolution of the case method, oncology and living in New York.

Best wishes
The Case Centre team

#WorldCaseTeachingDay - 5 February 2019
Working with case writers to develop a case
Featured case - Evaluating the Cognitive Analytics Frontier Featured case - Hilton: Combating Human Trafficking in the Hospitality Industry Featured case - Quiz Kerala: Spreading Knowledge Featured case - Spotify’s Direct-listing IPO
Evaluating the Cognitive Analytics Frontier
Adam Pah and Alanna Lazarowich, Kellogg School of Management.
Hilton: Combating Human Trafficking in the Hospitality Industry
David Nersessian, Babson College.
Quiz Kerala: Spreading Knowledge
Aravind Reghunathan and Joshy Joseph, Indian Institute of Management Kozhikode.
Spotify’s Direct-listing IPO
Craig Dunbar, Steve Forester and Ken Mark, Ivey Business School.
Case method events
22-25 JAN Successful Case Teaching and Writing Effective Cases
At ESADE Business School, Spain
Tutors: Martin Kupp and Urs Müller
5 FEB Learn how to use IE Business School multimedia cases
Free webinar
Presenter: Roberto Alvarez Bucholska
17 MAY Undergraduates and Cases: Transform your Teaching
At Friends House, London, UK
Chaired by Scott Andrews with expert presenters
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Five minutes with Josep Valor
Latest bestsellers

Case Method and Specialist Management Disciplines
Benihana of Tokyo

Economics, Politics and Business Environment
IKEA in Saudi Arabia (A)

Entrepreneurship
Rent the Runway

Ethics and Social Responsibility
Apple's Battle with the FBI: Privacy vs National Security

Finance, Accounting and Control
Mountainarious Sporting Co

Human Resource Management / Organisational Behaviour
Tony Hsieh at Zappos: Structure, Culture and Change

Knowledge, Information and Communications Systems Management
Netflix Inc: The Disruptor Faces Disruption

Marketing
Michelin Fleet Solutions: From Selling Tires to Selling Kilometers

Production and Operations Management
Toyota Motor Manufacturing, USA, Inc

Strategy and General Management
Will 'Linkedin Learning' Disrupt the Education Landscape?

Book chapter
Get All the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
Leading Change: Why Transformation Efforts Fail, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Hear about ICFAI Business School’s (IBS) commitment to the case method from Debapratim Purkayastha, Dean (Case Research Center). Watch here.

“The case method is an unparalleled approach that engages students deeply in the study of business, builds up the decision-making muscles of students, develops in them the specialty of being a general manager, and keeps the scholars who write cases close to the practice of management.” – Jan W Rivkin, Harvard Business School. Discover more.

“Every case should have a good teaching note as faculty hate to adopt a case without one. I’m not sure how many cases I’ve sold in total, but each one is a learning moment that I’ve helped to create. That is the payback.” – Nirmalya Kumar, Singapore Management University. Read more.

Do you teach cases to undergraduate students? Discover our Undergraduate Case Teaching Licence, a new, affordable way to use cases on your undergraduate programmes.

Competition news…

Deadline dates for your diary:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

Southeast Decision Sciences Institute 49th Annual Meeting, Savannah, US, 20-22 February 2019

2019 FBD Conference, Houston, US, 16-19 March 2019

ICAM 2019, Edinburgh, UK, 14-16 April 2019

LTSE 2019, Manchester, UK, 14-15 May 2019

EMAC 48th Annual Conference, Hamburg, Germany, 28-31 May 2019

Case Writing Scholarships - For first-time case writers Go multimedia with IE Business School Learning with Cases: An Interactive Study Guide
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2019