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The Case Centre Connect Issue 41, Autumn 2019
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Dear colleague

Welcome to the Autumn issue of Connect!

Amazon is under the spotlight in the first of our featured cases, as their Career Choice initiative tries to negate its strict performance targets and unfriendly HR policies.

We then tickle your tastebuds with burger chain Five Guys, who are contemplating how to advance their promotional strategy, now it has a sizeable budget, due to its global presence.

For the remaining two featured cases, there’s a 16th century mutiny brewing on the high seas, and the Tesla Model 3 production process runs horribly over.

In the first of our two features, we explore teaching with cases online, talking to leading case method practitioners. Workshops are the focus of the second feature, as we reveal the destinations we’ll be visiting, and the benefits you’ll gain as teachers and writers from our case training.

Finally, Lesley Symons, founder of The Case for Women, is the latest ‘5 minutes with…’ participant.

Best wishes
The Case Centre team

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Teaching with cases online - the current landscape
Customisable search alerts
Featured case - Amazon Career Choice: An Innovative HR Program Featured case - Five Guys: Developing a Promotional Strategy for the Future Featured case - Magellan versus Quesada:
							To Mutiny or Not to Mutiny Featured case - Tesla’s Entry into the US Auto Industry
Amazon Career Choice: An Innovative HR Program
Vasudha M, Amity University.
Five Guys: Developing a Promotional Strategy for the Future
An Ivey Publishing case by Fabrizio Di Muro, University of Winnipeg.
Magellan versus Quesada: To Mutiny or Not to Mutiny
Urs Mueller, ESMT Berlin and SDA Bocconi School of Management.
Tesla’s Entry into the US Auto Industry
Don Sull and Cate Reavis, MIT Sloan School of Management.
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Case method events
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15 NOV Bringing the Real World into your Entrepreneurship Classroom
PDW at ISBE 2019
Tutor: Scott Andrews
11-12 DEC Successful Case Teaching and Writing
At Conrad Dubai, UAE
Tutor: Martin Kupp
20-23 JAN Successful Case Teaching and Writing Effective Cases
At Copenhagen Business School, Denmark
Tutors: Martin Kupp and Urs Müller
9-10 MAR Successful Case Teaching and Writing
At School of Government and Public Policy, Indonesia
Tutor: Urs Müller
22 MAY Undergraduates and Cases: Transform your Teaching
At ESADE Business School, Spain
Chaired by Scott Andrews with expert presenters
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
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Latest bestsellers

Case Method and Specialist Management Disciplines
Lisa's Waterbed Emporium Inc

Economics, Politics and Business Environment
China: The New Normal

Entrepreneurship
Elephant Pumps: Pump Aid's Business Solution to a Social Problem

Ethics and Social Responsibility
Chris and Alison Weston (A)

Finance, Accounting and Control
Tottenham Hotspur Plc

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-TAK (A)

Knowledge, Information and Communications Systems Management
Netflix: Leveraging Big Data to Predict Entertainment Hits

Marketing
Michelin Fleet Solutions: From Selling Tires to Selling Kilometers

Production and Operations Management
Zara: The World's Largest Fashion Retailer

Strategy and General Management
Cola Wars Continue: Coke and Pepsi in 2010

Book chapter
Introduction to Cultural and Heritage Tourism, from Cultural and Heritage Tourism and Management

Management article
Leadership Across Cultures, from Harvard Business Review - Forethought

Browse more popular teaching materials >

5 February 2020 - #WorldCaseTeachingDay

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Loughborough University’s Sun Hye Lee shared her case writing tips when she received the Case Awards 2019 Strategy and General Management prize in May. Watch here.

“For me, case writing has generated enormous synergies between my teaching and my research. I have learned how my research ideas get put into action, especially in different sectors, such as nonprofits, healthcare, and governments.” – Robert S Kaplan, Harvard Business School. Discover more.

“Writing a teaching case is more similar to writing a spy thriller than a research article. To begin with, a case has to have a hook: an overriding issue that pulls various parts together, a managerial issue or decision that requires urgent attention.” – Ali Farhoomand, Faculty of Business and Economics, The University of Hong Kong. Read more.

Would you like to know the day that a new product becomes available on a topic that you're interested in? Our new free service sends alerts direct to your inbox. Discover more.

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Competition news…
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Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

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Out and about
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Out and about

We exhibit at conferences throughout the year. Come and meet us!

Midwest Academy of Management, Omaha, US, 10-12 October 2019

Strategic Management Society, Minneapolis, US, 19-22 October 2019

2019 EFMD Middle East & Africa Conference, Morocco, 20-22 November 2019

ISBE 2019, UK, 14-15 November 2019*

AACSB Middle East Summit, 9-10 December 2019

*A PDW is being run at this event by The Case Centre.

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Outstanding Contribution to the Case Method Award - nominate a colleague by 6 December 2019 Case writing scholarships - for first-time case writers Learning with Cases: An Interactive Study Guide - practical tips, tricks and tools for students
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The Case Centre
UK office: Cranfield University, Wharley End, Beds MK43 0JR, UK
US office: Babson College, Babson Park, Wellesley MA 02457, USA

The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2019