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The Case Centre Connect Issue 44, Awards Special 2019
Awards special 2020

Dear colleague

Welcome to our 2020 Awards Special!

We are delighted to announce the winners of our 30th annual Awards and Competitions, celebrating excellence in case writing and teaching at schools of business, management and government worldwide.

The 2020 results reflect the growing diversity in business education. For the first time, there are equal numbers of male and female Award winners: 17 male and 17 female.

The Awards and Competitions also showcases advancing female diversity in case protagonists – now at a record 31%.

A record nine individuals and 22 institutions won their first Award or Competition.

Winning case subjects for the second consecutive year included President Trump. In the tech field Apple, Microsoft, Snap Inc, TomTom and Tesla are represented. Ethical/Social Enterprise issues feature as the central theme in three winners, as does Big Data in two.

Congratulations to all our winners! We hope you enjoy finding out more about them and their winning cases.

Best wishes
The Case Centre team

Outstanding Contribution to the Case Method
Caren Scheepers
Gordon Institute of Business Science, University of Pretoria
Outstanding Case Teacher
Urs Mueller
SDA Bocconi School of Management

Competition winners

Outstanding Case Writer Outstanding New Case Writer Outstanding Case Writer: Hot Topic 'Diversity and Discrimination'
TomTom: Mapping the Course from B2C to B2B
Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue, Rotterdam School of Management, Erasmus University
Matthieu Campion, TomTom Automotive
Meat Puppets. Ethical Dilemma in a Restaurant Setting
Alexander Korchagin, Moscow State University
Vera Cherepanova, Studio Etica
Mirvac: Building Balance (A) & (B)
Zoe Kinias and Felicia A Henderson, INSEAD

Award winners

Overall Award Winner Free Case
Satya Nadella at Microsoft: Instilling a Growth Mindset
Herminia Ibarra, Aneeta Rattan and Anna Johnston
London Business School
Tesla Motors Business Model Configuration; Case Study Update; from Tesla Motors to Tesla
Erwin Hettich and Günter Müller-Stewens, University of St. Gallen
Economics, Politics and Business Environment Entrepreneurship Ethics and Social Responsibility
Trump Says the WTO is a Disaster
Peter Debaere
University of Virginia Darden School of Business
Boost M6700 (A) & (B): Buyer-Seller Negotiation
Horacio Falcão and Heather Grover, INSEAD
Kriti Jain, IE Business School
TOMS Shoes: The Buy-one-give-one Social Enterprise Business Model
Natascha Radclyffe-Thomas and Ana Roncha
London College of Fashion
Finance, Accounting and Control Human Resource Management / Organisational Behaviour Knowledge, Information and Communication Systems Management
Snap Inc's IPO (A)
Marco Di Maggio
Harvard Business School
Pushing the Right Buttons: Global Talent Management at KONE Corporation
Adam Smale, University of Vaasa
Ingmar Björkman and Johanna Saarinen, Aalto University School of Business
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Debapratim Purkayastha and Vinod Babu Koti
ICFAI Business School (IBS)
Marketing Production and Operations Management Strategy and General Management
Predicting Consumer Tastes with Big Data at Gap
Ayelet Israeli and Jill Avery
Harvard Business School
Apple and Conflict Minerals: Ethical Sourcing for Sustainability
Debapratim Purkayastha and Adapa Srinivasa Rao
ICFAI Business School (IBS)
The Marvel Way: Restoring a Blue Ocean
W Chan Kim, Renée Mauborgne and Michael Olenick, INSEAD


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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2020