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The Case Centre Connect Issue 51, April 2021
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Dear colleague

Welcome to the April issue of Connect!

In this issue's features we explore how cases are supporting business schools in their drive to address issues of Diversity, Equity, Inclusion and Belonging in the classroom, and share the results of the online case teaching survey undertaken as part of #WorldCaseTeachingDay 2021.

Our featured cases begin with an in-depth look at German beauty product retailer, Douglas, and the importance of digital transformation to their future.

The second follows the CEO of an American cloud hosting provider and the difficult decisions he has to make.

The third and fourth featured cases profile an automotive franchising company trying to break a difficult Brazilian market, and an online fashion entrepreneur weighing up whether to carry on with her business that she’s struggling to get off the ground.

Finally, 2021 Outstanding Case Teaching Competition winner Mats Urde takes the ‘5 minutes with…’ hotseat.

Stay safe and healthy!

The Case Centre team

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Diversity and cases: making it happen
Online case teaching survey: discover the results
Featured case - Billion or Bust! Growing a Tech Company in Texas Featured case - Expanding the Traditional Retail Model: Douglas' Path Towards a Multichannel Beauty Platform Featured case - Female Entrepreneurship: Creating The Highville, Fashion in a Click Featured case - Midas in Brazil
Billion or Bust! Growing a Tech Company in Texas
Becca Braun, Braun Ink.
Expanding the Traditional Retail Model: Douglas' Path Towards a Multichannel Beauty Platform
Werner Reinartz and Nico Wiegand, University of Cologne.
Female Entrepreneurship: Creating The Highville, Fashion in a Click
Sofia Esqueda, IESA and Pablo Alamo, CETYS Universidad.
Midas in Brazil
Denis Gromb and Franšois Sauvageot, HEC Paris.
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Case method events
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Calendar date: 21 April Teaching the Foundations of Blue Ocean Strategy through Cases
Webinar in partnership with the INSEAD Blue Ocean Strategy Institute
Presenters: Oh Young Koo and Antoinette Mills
Calendar date: 26 May Writing Effective Cases
Five online synchronous sessions on 26 May, 2, 9, 16, 30 June 2021
Tutors: Martin Kupp and Urs Mueller
Calendar date: 22 June Successful Case Teaching for Educators in Africa
Three online synchronous sessions on 22, 25 and 29 June 2021
Tutor: Martin Kupp
23-23 Nov Customised workshops
Our expert-led case teaching and writing workshops can be customised to your exact requirements.
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Latest bestsellers

Case Method and Specialist Management Disciplines
Benihana of Tokyo

Economics, Politics and Business Environment
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

Entrepreneurship
Transformation at ING (A): Agile

Ethics and Social Responsibility
The Dark Side of Social Media

Finance, Accounting and Control
Prada's Hong Kong IPO

Human Resource Management / Organisational Behaviour
Anna Frisch at Aesch AG: Initiating Lateral Change

Knowledge, Information and Communications Systems Management
Digital Marketing at Nike: From Communication to Dialogue

Marketing
Michelin Fleet Solutions: From Selling Tires to Selling Kilometers

Production and Operations Management
Zara: The World's Largest Fashion Retailer

Strategy and General Management
The Walt Disney Company and Pixar, Inc: To Acquire or Not to Acquire?

Free case
Zappos: Happiness in a Box

Book chapter
Driving Digital Strategy: A Guide to Reimagining Your Business, 12. Skills, Capability, and Talent Management, from Driving Digital Strategy: A Guide to Reimagining Your Business

Management article
Backward Market Research, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

A selection of webinars, led by case method experts, relating to online case teaching and students getting started with case studies, are available to watch back for free on our website. Watch here.

“Unlike most lecturing, the case method actually engages students. Engaged students learn more, and better hone their critical thinking skills.” – Paul Beamish, Ivey Business School. Read more.

“A good case should always be built around an intriguing narrative. It should be as objective as possible in order to allow students to form their own opinions on the challenges or decisions the case presents.” – Cate Reavis, MIT Sloan School of Management. See more.

Check out the Braun Ink case collection, a small, growing suite of books (True Business Adventure Tales), comic books cases, and conversation cards (BizBios) that intimately acquaint business enthusiasts with leaders across industries and geographies. Find out more.

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Competition newsů
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Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

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Out and about
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Out and about virtually

We exhibit at conferences online throughout 2021. Come and meet us virtually!

58th Annual Meeting of the Eastern Academy of Management 2021, 19-22 May

EMAC 2021 Annual Conference, 25-28 May

ASAC 2021, 12-15 June

AIB 2021, 28 June - 2 July

CABS Learning, Teaching & Student Experience (LTSE) Conference, 29-30 June

2021 Academy of Marketing Annual Conference, 5-7 July

81st Annual Meeting of the Academy of Management, 29 July - 4 August

Look out for news of PDWs being run by The Case Centre at these events.

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Case Teaching Scholarships - for new case teachers Case Focus journal - call for cases for Issue 3 Do you have star quality? Enter our case competitions
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2021