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ecch connect - issue 01
Intro paragraph
Classic cases
Case writing workbook
Featured cases
Featured case - Massachussets General Hopsital Featured case - ALDI in Australia Featured case - Asahi Beer Featured case -One Game to Rule Them All
Massachusetts General Hospital's Pre-Admission Testing Area (PATA)
*competition winner*
Kelsey McCarty, Massachusetts General Hospital, Jérémie Gallien, London Business School and Retsef Levi, MIT Sloan School of Management.
ALDI in Australia
Tom Osegowitsch and Markus Goelz, Department of Management and Marketing, The University of Melbourne.
Asahi Beer Enters the Russian Market
Sergei Starov and Igor Gladkikh, GSOM St Petersburg State University and Ken Matsuno, Babson College.
One Game to Rule Them All: Lord of the Rings Online and the MMO Market
*competition winner*
Hanna Halaburda, Ivan Nausieda, Robert McKeon and William Collis, Harvard Business School.
Summer workshop programme
11-13 June Writing Cases
at the National University of Singapore
Tutor: Jim Erskine
3-4 April Teaching with Cases
at AESE Business School, Portugal
Tutors: Michiel Leenders and Louise Mauffette-Leenders
11-13 June Cases and Entrepreneurship - Making it Work for You
at Cranfield School of Management, UK
Tutors: Stephanie Hussels, Gina Vega and John Thompson
11-13 June Writing Cases
at AESE Business School, Portugal
Tutors: Michiel Leenders and Louise Mauffette-Leenders
Case competitions
ecch Case Awards 2012
Outstanding contribution to the case method
James A Erskine, Michiel R Leenders and Louise Mauffette-Leenders
Overall winner
Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
Economics, Politics and Business Environment
United Cereal: Lora Brill’s Eurobrand Challenge
Entrepreneurship
Louis Vuitton in Japan
Ethics and Social Responsibility
Marks & Spencer: The Business Case for Plan A
Finance, Accounting and Control
Meltdown in Iceland: Biggest Casualty of the 2008 Global Financial Crisis
Human Resource Management / Organisational Behaviour
Sony Corporation: Future Tense?
Knowledge, Information and Communications Systems Management
Offshoring and Innovation at Globalco: Negotiating a Win-Win Strategy for the Outsourcing Relationship
Marketing
Dove: Evolution of a Brand
Production and Operations Management
Zappos.com: Developing a Supply Chain to Deliver WOW!
Strategy and General Management
A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand
Hot topic: Social Media and Change
One Game to Rule Them All: Lord of the Rings Online and the MMO Market
New Case Writer
Massachusetts General Hospital's Pre-Admission Testing Area (PATA)
Find out more about the award winners >
Case writing competition Book chapters from Business Expert Press Seamless e-delivery of ecch materials
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