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ecch connect - issue 05

Welcome to the January issue of ecch connect!

Happy new year! We're pleased to begin 2013 with an issue of ecch connect in which we explore how corporate organisations are using cases and their benefits.

The classic case collection has been updated for 2013 so take a look to see which classics are still being used in programmes across the world.

We're delighted to announce our first case writing workshop in the United States. Hosted by Kellogg School of Management we hope this event will be the first of many to support the North American case community.

Workshops are also coming up in Ireland and France so don't forget to check the programme below.

Best wishes
The ecch team

Cases in companies
Classic case collection

Featured cases

Featured case - Citizen M Featured case - Coca-Cola Spain Featured case - Ford Motor Company Featured case - Siemens
CitizenM Hotels: Service Operations & Business Model Innovation
Bob Lillis, Chris van der Hoven and Keith Goffin, Cranfield School of Management.
Coca-Cola Spain: Branding 2.0
Julián Villanueva, Guillermo Armelini and Julie Michelle Ziskind, IESE Business School.
Ford Motor Company in India: Developing and Marketing the Ford Figo
Debapratim Purkayastha and R Muthukumar, IBS Center for Management Research.
Siemens Key Account Management: Lost in Central Asia?
George Yip and Tao Yue, RSM Case Development Centre.
Case method training
23 Oct Start Writing Cases
UCD Michael Smurfit Graduate Business School, Ireland
Tutor: Trevor Williamson
1-3 Jul Writing Cases
at INSEAD, France
Tutor: Jim Erskine
21-22 Nov Creating Compelling Cases
at Kellogg School of Management, US
Tutor: Jamie Anderson
23-23 Nov Customised workshops
Held at your site, or region, these unique events are developed with you to meet your learning objectives, time span and budget.
23 Oct Student sessions
Great case classes need students who understand cases. ecch workshops at universities help students get the most out of the case method.
Case competitions
Top selling this quarter

Case method and specialist management disciplines
Beauregard Textile Company

Economics, Politics and Business Environment
United Cereal: Lora Brill's Eurobrand Challenge

Entrepreneurship
Fresh Trading (A)

Ethics and Social Responsibility
Guaranty Trust Bank PLC Nigeria (A)

Finance, Accounting and Control
Citibank: Performance Evaluation

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Koningsbrau-Tak (A)

Knowledge, Information and Communications Systems Management
Ohio Polymer Inc

Marketing
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
Zara

Strategy and General Management
Deutsche Telekom: A Transformation Journey (A)

Book chapter
How to Analyze a Case, from The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

Management article
Leading Change: Why Transformation Efforts Fail, from Harvard Business Review

Browse more lists of popular teaching materials >

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