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ecch connect - issue 06

Welcome to the April issue of ecch connect!

In this issue we celebrate case writing.

At the 2013 Case Awards and Competitions an unprecedented seven schools from around the world were first time winners (see below for a full list), demonstrating how excellence in case writing is spreading worldwide. Our featured cases section profiles some of the winners along with a brand new case on Boeing that we're sure will take off too!

If you're considering developing your own teaching case why not take a look at our feature on case writing. We offer practical guidance for writers and top tips from experienced case authors.

In our other feature you can find out more about the winner of the first ecch Innovation in Case Teaching competition - a must read for case teachers everywhere.

Best wishes
The ecch team

Teaching the virtually real case study
Writing cases - what's involved?

Featured cases

Featured case - Apple Inc Featured case - Zara Featured case - Borussia Dortmund Featured case - Boeing Dreamliner
Strategic Leadership and Innovation at Apple Inc
*award winner*
Loizos Heracleous and Angeliki Papachroni, Warwick Business School.
ZARA: Staying Fast and Fresh
*award winner*
Felipe Caro, UCLA Anderson School of Management.
Defining the Purpose for Borussia Dortmund GmbH & Co. KGaA
*award winner*
Urs Müller, Ulrich Linnhoff and Bernhard Pellens, ESMT European School of Management and Technology.
787 Dreamliner: Cleared for Take Off?
Vitaliano Fiorillo, Raffaele Secchi and Silvia Zamboni, SDA Bocconi School of Management.
Case method training
19 Jun An Introduction to Case Teaching
IE Business School, Spain
Tutor: Scott Andrews
1-3 Jul Writing Cases
at INSEAD, France
Tutor: Jim Erskine
17-18 Oct Improve Your Case Teaching Skills
at Saďd Business School, University of Oxford, UK
Tutor: Martin Kupp
21-22 Nov Creating Compelling Cases
at Kellogg School of Management, US
Tutor: Jamie Anderson
9-10 Dec Start Writing Cases
at Macquarie University, Australia
Tutor: Trevor Williamson
23-23 Nov Customised workshops
Held at your site, or region, these unique events are developed with you to meet your learning objectives, time span and budget.
23 Oct Student sessions
Great case classes need students who understand cases. ecch workshops at universities help students get the most out of the case method.
Case competitions
Submission deadlines
Results
ecch Case Awards 2013

Outstanding contribution to the case method
Peter Killing

Overall winner
Strategic Leadership and Innovation at Apple Inc

Economics, Politics and Business Environment
Levendary Café: The China Challenge

Entrepreneurship
Design Thinking and Innovation at Apple

Ethics and Social Responsibility
Blue Monday

Finance, Accounting and Control
New Heritage Doll Company: Capital Budgeting

Human Resource Management / Organisational Behaviour
“Do you really think we are so stupid?” A Letter to the CEO of Deutsche Telekom

Knowledge, Information and Communication Systems Management
M-PESA (Kenya): Mobile Financial Services for the Financially Excluded in Society

Marketing
Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

Production and Operations Management
ZARA: Staying Fast and Fresh

Strategy and General Management
Ryanair - The Low Fares Airline: Whither Now?

Case writing competition 'hot topic': The Business of Sport
Defining the Purpose for Borussia Dortmund GmbH & Co. KGaA

Case writing competition: New case writer
ZARA: Staying Fast and Fresh

Innovation in case teaching competition
Teaching the Virtually Real Case Study

Find out more about the award winners >

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Case writing competition 2013 Seamless e-delivery Innovation in case teaching competition 2013
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© ecch, 2013