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ecch connect - issue 06

Dear colleague

Welcome to the June issue of ecch connect!

In this issue we invite you to Rio de Janeiro, share some top case teaching tips, and ask a vital question: mushrooms or supermodels?

Firstly, we’re thrilled to announce our first workshops in Brazil. This exciting move underlines our commitment to sharing our case method expertise worldwide. Book early to ensure you don’t miss out.

Our special feature on case teaching provides some invaluable inside knowledge on how to improve your classroom techniques – and why a case method teacher can be compared to an orchestra conductor.

Finally, our featured cases cover a range of fascinating topics, including a massive turnaround at the UK’s British Museum; gambling on the future with Royal Reels (from our new Kellogg collection); achieving the impossible in Ethiopia; and the story of Yue Sai in China, where home-grown supermodels couldn’t compare with home-grown mushrooms.

Best wishes
The ecch team

Coming to Brazil
Writing cases - what's involved?

Featured cases

Featured case - L'Oreal in China Featured case - Ethiopia Commodity Exchange Featured case - British Museums Featured case - Royal Reels
L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Pierre Chandon, INSEAD and Haiyang Yang, Johns Hopkins University, Carey Business School.
Planting the Seeds of Change: the Ethiopia Commodity Exchange
Gilbert Probst and Lea Stadtler, University of Geneva.
Restoring the British Museum
Anand Narasimhan and Jean-Louis Barsoux, IMD.
Royal Reels: Enhancing the Customer Experience for Slot Machines and Beyond
Kent Grayson, Kellogg School of Management.
Case method training
2 Sep Using Cases to Teach
Fundação Dom Cabral, Brazil
Tutor: Martin Kupp
3-4 Sep Writing Cases
Fundação Dom Cabral, Brazil
Tutor: Martin Kupp
17-18 Oct Improve Your Case Teaching Skills
at Saïd Business School, University of Oxford, UK
Tutor: Martin Kupp
21-22 Nov Creating Compelling Cases
at Kellogg School of Management, US
Tutor: Jamie Anderson
9-10 Dec Start Writing Cases
at Macquarie University, Australia
Tutor: Trevor Williamson
20 Jan Case Teaching
at IMD, Switzerland
Tutor: Kamran Kashani
22 Jan Aligning Your Research & Teaching - The Potential of Case Studies
at IMD, Switzerland
Tutor: Mark Jenkins
1-3 Jul Writing Cases
at IMD, Switzerland
Tutor: Trevor Williamson
Case competitions
Submission deadlines
Results
Top selling this quarter

Case method and specialist management disciplines
Marriott Rooms Forecasting

Economics, Politics and Business Environment
Volvo-Scania: Mergers and Competition Policy

Entrepreneurship
Cork'd: Building a Social Network for Wine Lovers

Ethics and Social Responsibility
Marriott Corporation (A)

Finance, Accounting and Control
'The Manchester United Buccaneers?': Malcolm Glazer's Acquisition of Manchester United

Human Resource Management / Organisational Behaviour
Starbucks' Human Resource Management Policies and the Growth Challenge

Knowledge, Information and Communications Systems Management
Online Marketing at Big Skinny

Marketing
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
Zara: Staying Fast and Fresh

Strategy and General Management
Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment Case B

Book chapter
Get all the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
Why Fairness Matters, from International Commerce Review

Browse more lists of popular teaching materials >

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Case writing competition 2013 Kellogg case collection Innovation in case teaching competition 2013
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© ecch, 2013