Dear Colleague

Welcome to the August issue of Connect!

This issue features three topical cases on entrepreneur, Sascha Mornell, as he creates a multi-sided platform, GetMyBoat; increasing the awareness amongst PwC's UK employees of the company's purpose statement; and SpaceX's attempts to deliver on its lofty ambitions including the establishment of a self-sustaining city on Mars.

Our upcoming case workshop and webinar programme is packed with great events - check it out below.

Kind regards

Signature for Antoinette Mills, Editor of <em>Connect</em>

Antoinette Mills, Editor of Connect
e antoinette@thecasecentre.org
t +44 (0)1234 756416

Featured cases

‘Building Trust in Society and Solving Important Problems’: Developing and Embedding Organizational Purpose at PwC

Katie Bailey and Kamini Gupta, King's Business School.

GetMyBoat Case: Launching a Multi-sided Platform Marketplace

Ted Ladd, Hult International Business School.

How SpaceX is Taking Off by Combining Agile Development and Lean Production

Martin Lockstrom, International Business School Suzhou, Xi'an Jiaotong Liverpool University.

Put your case in the spotlight

If you're interested in having your case featured find out more about the process, and our editorial guidelines.

Case events

Members' Case Forum
21 September 2023, 13h-17.15h (BST)
The Members' Case Forum includes presentations from staff at member organisations about their innovative case method activities, and the opportunity to engage with The Case Centre's team in a series of drop-in sessions.
Free to attend for staff at member organisations.

Webinar: The Impact of AI on the Case Method
28 September 2023, 16h-17.30h (BST)
Presenters: Martin Kupp (ESCP Business School), Urs Mueller (SDA Bocconi School of Management) and Kate Cook (The Case Centre).

Webinar: Running a Blue Ocean Hackathon
18 October 2023, 17h-18h (BST)
Presenters: Oh Young Koo (INSEAD Blue Ocean Strategy Institute), and Antoinette Mills (The Case Centre).

Online case workshop: Writing Effective Cases
6, 13, 20 November, 11 December 2023 and 8 January 2024
One 120 minute and four 90 minute synchronous online sessions, each beginning at 7.30h (GMT)
Tutors: Martin Kupp and Urs Mueller.

Online case workshop: Successful Case Teaching
15, 17, 18 and 19 January 2024
Four synchronous sessions each at 13h-16.30h (GMT)
Tutor: Ulf Schaefer.

Webinar: An Introduction to Case Writing for Authors in the MEA Region
17 January 2024, 10h-11h (GMT)
Presenters: Scott Andrews (Worcester Business School), and Hazel Walker (The Case Centre).

Discover Learning with Cases: An Interactive Study Guide

Enter our four case writing competitions by 5 October 2023