The Case Centre - Connect - January 2025

Dear Colleague

Happy New Year and welcome to the January issue of Connect!

In this issue, we explore the launch of our new proofing service and how this will further support independent authors with their case writing.

While in the 5 minutes with... hotseat is Harris Kyriakou, Holder of the Media & Digital Chair and an Associate Professor at ESSEC Business School.

Also, don't miss our quarterly bestselling cases!

Kind regards

Signature for Antoinette Mills, Editor of <em>Connect</em>

Antoinette Mills, Editor of Connect
e antoinette@thecasecentre.org
t +44 (0)1234 756416

Arrows going up from a cloud

In-depth exploration

Advancing quality and consistency in case writing

With robust submission requirements and a wide-ranging portfolio of learning resources, we take case quality very seriously. But we’re always on the lookout for opportunities to expand on the support we provide to authors.

While actively encouraging case contributions that reflect the diversity of the business community, we also place a heavy focus on quality and consistency. In that vein, we’re delighted to announce a new addition to the support we offer to independent authors.

Photo of Harris Kyriakou

5 minutes with...

Harris Kyriakou

Harris Kyriakou discusses the importance of protagonists and dilemmas in cases, his three favourite cases, becoming an astronaut, plus much more.

Other must-reads

UN Sustainable Development Goals (SDGs) Members of the Thunderbird Case Series Club
Driving change: the impact of SDG-focused cases
Cases are playing an essential role in advancing the United Nations’ Sustainable Development Goals (SDGs) within business education. By integrating SDG-related cases into their curricula, business schools are equipping future leaders with the practical insights needed to address global sustainability challenges through responsible and innovative business practices. But how do you decide which cases are truly SDG-related?
Crafting future leaders: inside Thunderbird's Case Series Club
Founded by Thunderbird School of Global Management student, Matthew Derminio, the Case Series Club works to find ways to best support faculty and students in their case writing journeys. We caught up with Matthew, current club president Ananise Toth, and faculty advisor Euvin Naidoo, to find out more.

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India's Demonetization: A Short-term Loss or a Long-term Gain?
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Zara: The World's Largest Fashion Retailer
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LATAM: A Latin American Airline's Emergence as a Global Player
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From Sweatshops to Sustainability: Wal-Mart's Journey in Bangladesh
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Black Sheep Breweries: A Leadership Challenge
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Getting past Yes: Negotiating as If Implementation Mattered, from Harvard Business Review
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Browse other popular teaching materials.
Discover the Educational Case Teaching Licence Click to see more about the student and alumni survey on shaping the future of cases

Would you like to contribute to Connect?

Is there something innovative or interesting going on with cases at your school that you'd like to share with the case community? Or, would you like to take the 5 minutes with... hotseat?

We'd love to hear from you - please do get in touch.

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