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The Case Centre Connect Issue 43, January 2020

Dear colleague

Welcome to the January issue of Connect!

Boeing in America is 2020’s first featured case, looking at raw material supply chain risks and appropriate strategies to mitigate them.

In the next featured case, Gucci is trying to place greater emphasis on its commitment to sustainability.

Next, at Alibaba, charismatic executive chairman, Jack Ma, is stepping down and handing the reigns to a more pragmatic choice in Daniel Zhang.

The final case investigates how Médecins Sans Frontières dealt with the 2014 Ebola outbreak crisis in West Africa.

Elsewhere in Connect, we look ahead to the second #WorldCaseTeachingDay next month on 5 February 2020, and our new website which launches later this year.

Also, Ken Grant of the Ted Rogers School of Business Management, is the latest ‘5 minutes with…’ participant.

Best wishes
The Case Centre team

#WorldCaseTeachingDay - 5 February 2020
A new look for 2020 - preview our new website
Featured case - Boeing's Strategic Initiative: Raw Material Supply Chain Risk Mitigation Featured case - Gucci: Positive Luxury Featured case - Jack Ma at Alibaba: Building a Learning Organisation Featured case - 
Médecins Sans Frontières and the 2014 Ebola Disaster in West Africa (A) & (B)
Boeing's Strategic Initiative: Raw Material Supply Chain Risk Mitigation
Prakash Sathe, University of Michigan.
Gucci: Positive Luxury
Ashok Som and Lavinia Ricciolio, ESSEC Business School.
Jack Ma at Alibaba: Building a Learning Organisation
Herminia Ibarra and Jessica Spungin, London Business School.
Médecins Sans Frontières and the 2014 Ebola Disaster in West Africa (A) & (B)
Jamie Rundle, Sheffield University Management School.
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Case method events
21 NOV Learn how to use IE Business School multimedia cases
Free webinar
Presenters: Roberto Alvarez and Antoinette Mills
9-10 MAR Successful Case Teaching and Writing
At School of Government and Public Policy, Indonesia
Tutor: Urs Mueller
22 MAY Undergraduates and Cases: Transform your Teaching
At ESADE Business School, Spain
Chaired by Scott Andrews with expert presenters
22 MAY Successful Case Teaching: In-class and Online
At Hult International Business School, US
Tutor: Angela Lee
6-10 JUL Successful Case Teaching, Writing Effective Cases and Mastering Multimedia Cases
At Manchester Metropolitan Business School, UK
Tutors: Ulf Schaefer, Trevor Williamson, Roberto Alvarez and Cynthia Bowles
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Latest bestsellers

Case Method and Specialist Management Disciplines
Negotiation with BMW Customer Relations Over the Repeated Failure of Run-Flat Tires

Economics, Politics and Business Environment
The US - China Trade War

Xiaomi: Designing an Ecosystem for the 'Internet of Things'

Ethics and Social Responsibility
BP: Putting Profits Before Safety?

Finance, Accounting and Control
Citibank: Performance Evaluation

Human Resource Management / Organisational Behaviour
Claude Grunitzky

Knowledge, Information and Communications Systems Management
Netflix: Leveraging Big Data to Predict Entertainment Hits

Showrooming at Best Buy

Production and Operations Management
Toyota Motor Manufacturing, USA, Inc

Strategy and General Management
HP at a Strategic Crossroad: 2005

Book chapter
Get All the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
Harnessing the Science of Persuasion, from Harvard Business Review

Browse more popular teaching materials >


It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

ESSEC Business School’s Peter O’Connor talks case writing tips after receiving the Case Awards Overall prize in July 2019. Watch here.

“Recently, at Hong Kong Airport, I met an IMD alumnus who had studied at IMD some 20 years ago and who could still remember a case I had used in one of my marketing classes! I doubt that a lecture would have had the same impact.” – Dominique Turpin, IMD business school. Discover more.

“A good case is remembered by students for many years after they have participated in the discussion. A good case author should have curiosity in observing events and be able to identify links to key concepts.” – G.V. Muralidhara, IBS Bangalore. Read more.

The Undergraduate Case Teaching Licence is a new, affordable way to use cases on your undergraduate programmes. An annual licence can be purchased by your school or university, allowing you to choose from 30,000+ cases to teach to your undergraduate students. Discover more.

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Competition news…
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Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

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Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

Southeast Decision Sciences Institute 50th Annual Meeting, Charleston, US, 12-14 February 2020

EFMD Conference for Deans & Directors General, Milan, Italy, 13-14 February 2020

Academy of Human Resource Development 2020, Georgia, US, 26-29 February 2020

Federation of Business Disciplines 2020, San Antonio, US, 11-14 March 2020

Learning, Teaching & Student Experience (LTSE) conference, Belfast, UK, 12-13 May 2020*

*A PDW is being run at this event by The Case Centre.

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Case writing scholarships CoursePack Creator Learning with Cases: An Interactive Study Guide - practical tips, tricks and tools for students
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2020