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The Case Centre Connect Issue 45, April 2020
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Dear colleague

Welcome to the April issue of Connect!

At The Case Centre we understand what difficult times these are during the Coronavirus pandemic, and the pressure the case community is under as we switch to online teaching at great speed.

Throughout this issue of Connect we’ve provided tips and resources to support you with this adjustment.

You can click through to our curated collection of resources from experienced case practitioners, educationalists, and experts in online learning from around the world.

Plus, Tawnya Means discusses using the case method online in 5 minutes with…, Urs Mueller and Bill Schiano share their online teaching insight, and we bring you details of our first ever online case teaching workshop.

As ever, our four featured cases profile a variety of topics. We also investigate what contributes to the development of successful cases, and explore the winners and trends as we celebrate 30 years of our Case Awards and Competitions.

Stay safe and healthy!

The Case Centre team
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Moving quickly to teaching cases online? Browse our curated list of resources
Nurturing excellent cases
Featured case - Expanding into New Theme Park Markets: The Case of Ferrari Featured case - Jamie Oliver – A Recipe for Failure Featured case - Nusr-Et: Sustaining the Personality Brand Featured case - Starbucks China: Facing Luckin, The Local Disruptor
Expanding into New Theme Park Markets: The Case of Ferrari
Mark Esposito, IE Business School and Lisa Xiong, emlyon business school.		 Jamie Oliver – A Recipe for Failure
Glyn Atwal, Burgundy School of Business and Douglas Bryson, Rennes School of Business.		 Nusr-Et: Sustaining the Personality Brand
Scott Andrews, University of Worcester and Nazli Wasti, Middle East Technical University.		 Starbucks China: Facing Luckin, The Local Disruptor
Nirmalya Kumar, Sheetal Mittal and Stephen Eryung Chu, Singapore Management University.
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Case method events
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Calendar date: 22 April Teaching Blue Ocean Strategy and Shift: Case, Curriculum, and Pedagogy
Free webinar
Presenters: Oh Young Koo and Antoinette Mills
Calendar date: 11,12,18,19 May Successful Case Teaching: In-class and Online
Online workshop
Tutor: Angela Lee
Calendar date: 15 September Learn how to use IE Business School multimedia cases
Free webinar
Presenters: Roberto Alvarez and Antoinette Mills
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Latest bestsellers

Case Method and Specialist Management Disciplines
Beth Israel Deaconess Medical Center: Coordinating Patient Care

Economics, Politics and Business Environment
Australia: The Hot Spot for International Education

Entrepreneurship
Dropbox: 'It Just Works'

Ethics and Social Responsibility
CSR and the Tobacco Industry: A Contradiction in Terms?

Finance, Accounting and Control
Healthy Life Group

Human Resource Management / Organisational Behaviour
Pushing the Right Buttons: Global Talent Management at KONE Corporation

Knowledge, Information and Communications Systems Management
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value

Marketing
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
Zara: Staying Fast and Fresh

Strategy and General Management
Walmart: The Retail Giant in Crisis

Book chapter
Get All the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
A Step-by-step Guide to Smart Business Experiments, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?
It's a wrap What they said... Top tip Why not try?

Watch The Case Centre's webinar, held in January 2020 with AACSB’s Online Learning Affinity Group, which looks at the trends, challenges and opportunities of online case teaching. Watch here.

“When teaching cases online make use of technology (break out rooms, polls, electronic whiteboards etc.) to vary learning formats and increase interactivity during the session.” – Urs Mueller, SDA Bocconi School of Management. Discover more.

“When planning for an online case-based course, remember that the mark of success is whether the students learn how to think rather than merely being exposed to or memorizing required material.” – Bill Schiano, Bentley University. Read more.

Develop your in-class and online case teaching skills at our online workshop. This interactive, synchronous workshop will be led by Angela Lee over four sessions on 11, 12, 18, 19 May 2020. Discover more.
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Competition news…
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Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.
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Five minutes with Tawnya Means padding
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Case writing scholarships CoursePack Creator Learning with Cases: An Interactive Study Guide - practical tips, tricks and tools for students
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2020