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The Case Centre Connect Issue 50, Awards Special 2021
Awards special 2021
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Dear colleague

Welcome to our 2021 Awards Special!

The 2021 Awards and Competitions reveal a new generation of case method talent emerging across the globe with an astonishing, record breaking, 30 new laureates. Particularly noteworthy is that all six Competitions were exclusively won by a total of ten, first-time winning individuals.

Established authors at schools long associated with the case method still took several Case Award categories, but the 31st Awards’ and Competitions’ winners also included six new schools, from five countries.

Recognising a career dedicated to advancing the case method around the world, the Outstanding Contribution to the Case Method was won by Paul Beamish of Ivey Business School.

Mats Urde of Lund University School of Economics and Management won the Outstanding Case Teacher Competition for his commitment to promoting a case teaching and learning culture at his university.

Congratulations to all our winners! We hope you enjoy finding out more about them.

Best wishes
The Case Centre team

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Outstanding Contribution to the Case Method
Paul Beamish
Ivey Business School
Outstanding Case Teacher
Mats Urde
Lund University School of Economics and Management

Award winners

Overall Award Winner Free Case
Dollar Shave Club: Disrupting the Shaving Industry
Jamie Anderson, Antwerp Management School
Karin Kollenz-Quétard, EDHEC Business School
Nader Tavassoli, London Business School
Tesla's Entry into the US Auto Industry
Donald N Sull and Cate Reavis
MIT Sloan School of Management
Economics, Politics and Business Environment Entrepreneurship Ethics and Social Responsibility
IKEA in Saudi Arabia (A)
Karthik Ramanna, Jérôme Lenhardt and Marc Homsy
Harvard Business School
TikTok's AI Strategy: ByteDance's Global Ambitions
Jason Davis, Minh Vo
and Anne Yang
INSEAD
Enel's Innovability: Global Open Innovation and Sustainability
Felipe Monteiro and
José Miguel García Benavente
INSEAD
Finance, Accounting and Control Human Resource Management / Organisational Behaviour Knowledge, Information and Communication Systems Management
Ferrari: The 2015 Initial Public Offering
Michael J Schill and Jenny Craddock
University of Virginia
Darden School of Business
Amazon as an Employer
An Ivey Publishing case by
Jyotsna Bhatnagar and Shweta Jaiswal Thakur
Management Development Institute (MDI), Gurgaon
Disney Enters Streaming Space: Can It Disrupt the Disruptor?
Syeda Maseeha Qumer and Debapratim Purkayastha
ICFAI Business School (IBS)
Marketing Production and Operations Management Strategy and General Management
TomTom: Mapping the Course from B2C to B2B
Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue
Rotterdam School of Management, Erasmus University
Matthieu Campion
TomTom Automotive
Ant Financial (A)
Feng Zhu, Krishna G Palepu, Anthony K Woo and Nancy Hua Dai
Harvard Business School
Ying Zhang
Rotterdam School of Management, Erasmus University
Ryanair: Flying Too Close to the Sun?
An Ivey Publishing case by
Ciaran Heavey and Dorota Piaskowska
UCD Michael Smurfit Graduate Business School

Competition winners

Outstanding Case Writer Outstanding Case Writer: Hot Topic 'UN Sustainable Development Goals'
Kobe Influencer Marketing: Building Brand Awareness via Social Media
Patricia Lui and Lipika Bhattacharya
Singapore Management University
Barnana: Adventures in Upcycling
Jeremy Dann
Lloyd Greif Center for Entrepreneurial Studies, USC Marshall School of Business
Outstanding Compact Case Outstanding New Case Writer
Nora Lang: Pay Equity at FTS
Matthew Sooy, Lauren Iuliani and W Spencer Ashby
Ivey Business School
The Roy René Confectionery Is 100 years: Celebrating Brand Heritage to Sustain a New Strategy
Fabien Pecot
York Management School
Virginie de Barnier
IAE Aix-Marseille Graduate School of Management


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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2021