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The Case Centre Connect Issue 53, September 2021

Dear colleague

Welcome to the September issue of Connect!

In our first featured case, the largest construction group in Kazakhstan attempts to grow and expand internationally. We stay in the same region for the second featured case, as IKEA’s move into Russia at the start of the millennium is explored.

In the remaining two featured cases, we look at the London Metropolitan Police’s stop and search measures amid the COVID outbreak, and an Australian entrepreneur trying to break the North American market with her interactive storytelling app.

Elsewhere, 100 years after the first case was used at Harvard Business School, we speak with experts from around the world about what makes a good case. We also bring you news about our exciting new website.

Karthik Ramanna, Professor of Business and Public Policy at the Blavatnik School of Government, University of Oxford, is the latest person to sit in the ‘5 minutes with…’ hotseat.

Stay safe and healthy!

The Case Centre team

We've had a makeover! Check out our new website...
100 years of shoes - what makes a great case?
Featured case - Coming of Age in Central Asia: BI Groupís Quest for Growth Featured case - IKEA: The Swedish Conquest Featured case - Stop & Search in London in the Summer of COVID Featured case - Story City: Looking for Growth During a Global Crisis
Coming of Age in Central Asia: BI Groupís Quest for Growth
Onajomo Akemu and Atanu Rakshit, Nazarbayev University.
IKEA: The Swedish Conquest
Sergey Portyanko and Patrick Reinmoeller, Cranfield School of Management.
Stop & Search in London in the Summer of COVID
Karthik Ramanna, Christopher Stone and Sarah McAra, Blavatnik School of Government.
Story City: Looking for Growth During a Global Crisis
Albena Pergelova, Grant MacEwan University and Emily Craven, Story City.
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Case method events
Calendar date: 22 SEP Teaching Blue Ocean Strategy and Shift: Case, Curriculum, and Pedagogy
Webinar in partnership with the INSEAD Blue Ocean Strategy Institute
Presenters: Antoinette Mills and Oh Young Koo
Calendar date: 29 SEP Learn How to Use IE Business School Multimedia Cases
Webinar in partnership with IE Publishing
Presenters: Antoinette Mills and Giorgi Kopadze
Calendar date: 4-7 OCT Successful Case Teaching: In-class and Online
Four online synchronous sessions
Tutor: Ulf Schaefer
Calendar date: 26 October Talking About Someone Like Me: Implementing Diversity, Equity and Inclusion (DEI) in Cases and Classes
Webinar in partnership with the the Center for Equity, Gender & Leadership (EGAL) at UC Berkeleyís Haas School of Business
Presenters: Genevieve Macfarlane Smith, Kellie McElhaney and Richard McCracken
23-23 Nov Customised workshops
Our expert-led case teaching and writing workshops can be customised to your exact requirements.
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Latest bestsellers

Case Method and Specialist Management Disciplines
Billy Beane and the Oakland Athletics (A): Disruptive Innovation in Major League Baseball

Economics, Politics and Business Environment
Innovating by the Book: The Introduction of Innovation Teams in Memphis and New Orleans

Henry Ford: A Great Innovator

Ethics and Social Responsibility
Financing Change, Changing Finance: Should Triodos Invest in Tesla?

Finance, Accounting and Control
Healthy Life Group

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-TAK (A)

Knowledge, Information and Communications Systems Management
Netflix: Leveraging Big Data to Predict Entertainment Hits

Colgate-Palmolive: Cleopatra

Production and Operations Management
Zara: The World's Largest Fashion Retailer

Strategy and General Management
Will 'Linkedin Learning' Disrupt the Education Landscape?

Free case
Securing the Workforce: Diversity Management in X-tech, a Japanese Organisation

Book chapter
Transforming the Corporation: The Design of Procter & Gamble - How Design Thinking Turned the Business Around, from The Design of Business: Why Design Thinking Is the Next Competitive Advantage

Management article
Leadership Across Cultures, from Harvard Business Review - Forethought

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?
Hear from our 2021 Outstanding Case Teacher winner, LUSEM's Mats Urde, as he discusses all things the case method with Richard McCracken, The Case Centre Director. Watch here. “I was concerned not to lose the momentum of the class but in practice the breaks, coupled with a suggestion to think about a particular issue during the pause, worked really well, with students often returning to the online session with completely fresh questions to contribute to the case discussion.” – David S Lee, HKU Business School. Read more. “Identify a true need in the market, pilot the case on various audiences before writing its final version, and write a teaching note as comprehensive as you would like to get yourself with a case.” – Ciaran Heavey and Dorota Piaskowska, UCD Michael Smurfit Graduate Business School. See more. Check out our new website, which is now quicker, more intuitive, and a whole lot more visually appealing! Visit
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Competition news

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case competition?

Find details of case writing competitions and competitions for students.

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Out and about
Out and about virtually

We are exhibiting at online conferences throughout 2021.

Come and meet us virtually!

2021 EFMD Annual Conference, 18-20 October

Decision Sciences Institute 52nd Annual Conference, 17-20 November

Look out for news of PDWs being run by The Case Centre at these events.

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New at The Case Centre - cases from Abu Dhabi School of Management Do you have star quality? Enter our case competitions New at The Case Centre - cases from Blavatnik School of Government
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2021