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The Case Centre Connect Issue 54, November 2021
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Dear colleague

Welcome to the November issue of Connect!

With the year almost at an end, we bring you the last edition of Connect in 2021.

In our first featured case a German CEO and company founder is trying to ensure his medical software company remains competitive. The second case focuses on Gillette's attempts to retain and attract a younger audience in Russia.

The other two featured cases explore a scenario where a new teaching practice is unpopular amongst teachers and students alike, and an American funk group bucks the conventional music industry trend and takes charge of its own affairs.

In addition, take a deep dive into our case method feature articles for some case teaching and writing inspiration, and discover our Top 50 Bestselling Case Authors 2020/21.

Finally, hear from IE Business School Assistant Professor and our newly-appointed Executive Committee member, Martina Pasquini, in ‘5 minutes with…’.

Stay safe and healthy!

The Case Centre team
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Take a deep dive into our case method features
Meet our Top 50 Bestselling Case Authors 2020/21
Featured case - Brainlab: Imaging a MedTech Future Featured case - Conquering a Younger Audience: The Case of Gillette in Russia Featured case - Lecture Capture Policy: Manager / Academic Negotiation Exercise Featured case - Vulfpeck
Brainlab: Imaging a MedTech Future
Regina E Herzlinger, Gregory P Licholai and Federica Gabrieli, Harvard Business School.		 Conquering a Younger Audience: The Case of Gillette in Russia
Tatiana Vetrova and Ekaterina Buzulukova, Higher School of Economics, HSE Graduate School of Business.		 Lecture Capture Policy: Manager / Academic Negotiation Exercise
Nataliya Rumyantseva, University of Greenwich.		 Vulfpeck
Alexandre Perrin, Berklee College of Music Valencia.
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Case method events
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Calendar date: 6 DEC Leading Organisations in the Age of Outrage
Webinar in partnership with the Case Centre on Public Leadership at the Blavatnik School of Government
Presenters: Karthik Ramanna, Ciaran Martin and Vicky Lester
Calendar date: 13 JAN An Introduction to Case Writing for Authors in the MEA Region
Webinar
Presenters: Scott Andrews and Hazel Walker
Calendar date: 18-21 JAN Successful Case Teaching: In-class and Online
Four online synchronous sessions
Tutor: Ulf Schaefer
23-23 Nov Customised workshops
Our expert-led case teaching and writing workshops can be customised to your exact requirements.
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Latest bestsellers

Case Method and Specialist Management Disciplines
Euro Disney: The First 100 Days

Economics, Politics and Business Environment
Is Technology Abetting Terrorism?

Entrepreneurship
Uber: A Next Generation Transportation Company for Everyone

Ethics and Social Responsibility
BP: Putting Profits Before Safety?

Finance, Accounting and Control
Nike, Inc: Cost of Capital

Human Resource Management / Organisational Behaviour
Change Agent 'In Waiting'

Knowledge, Information and Communications Systems Management
Khan Academy: Reinventing Education through Technology

Marketing
Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers

Production and Operations Management
Zara: The World's Largest Fashion Retailer

Strategy and General Management
ZARA: Fast Fashion

Free case
Planespace: Liberating Employee Innovative Capacity

Book chapter
Writing a Business Plan: The Basics, from Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your Business

Management article
Ethical Breakdowns, from Harvard Business Review - Forethought

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?
It's a wrap What they said... Top tip Why not try?
Catch up with last month’s webinar with the Center for Equity, Gender & Leadership (EGAL) at UC Berkeley’s Haas School of Business on implementing diversity, equity and inclusion (DEI) in cases and classes. Watch here. “Case based learning is unmatched in its ability to engage students and teach essential concepts that are relevant to practicing managers.” – Syeda Maseeha Qumer, ICFAI Business School (IBS). Read more. “A good business case allows professors to lead students into unexpected yet relevant business lessons. An excellent business case transports students and invites them to think, explore, and learn by themselves with the careful guidance of the professor.” – Horacio Falcão, INSEAD. See more. Would you like to use cases to teach students how to lead in a polarised world? We’re hosting a free webinar on this subject with experts from the Blavatnik School of Government, University of Oxford, on 6 December 2021 (16h-17h GMT). Discover more.
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Competition news
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Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case competition?

Find details of case writing competitions and competitions for students.
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#WorldCaseTeachingDay - 2 February 2022
Outstanding Contribution to the Case Method Award - nominate by 3 December 2021 New at The Case Centre - cases from HSE Moscow Learning with Cases: An Interactive Study Guide
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2021