Welcome to the November issue of Connect!
With the year almost at an end, we bring you the last edition of Connect in 2021.
In our first featured case a German CEO and company founder is trying to ensure his medical software company remains competitive. The second case focuses on Gillette's attempts to retain and attract a younger audience in Russia.
The other two featured cases explore a scenario where a new teaching practice is unpopular amongst teachers and students alike, and an American funk group bucks the conventional music industry trend and takes charge of its own affairs.
In addition, take a deep dive into our case method feature articles for some case teaching and writing inspiration, and discover our Top 50 Bestselling Case Authors 2020/21.
Finally, hear from IE Business School Assistant Professor and our newly-appointed Executive Committee member, Martina Pasquini, in ‘5 minutes with…’.
Stay safe and healthy!
The Case Centre team