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Consistently ranked among the world’s best business schools, Nanyang Business School is one of the most established, comprehensive providers of business and management education in the Asia-Pacific region. As a premier business school within a leading technological university, they draw on the best of Asia and the West to inspire innovation, leadership, and transformation through cutting-edge research, sustainable innovation, and holistic education. The School nurtures leaders from around the world, employing innovative pedagogy that melds rigorous academic theory with real-world business practice. The mission of Nanyang Business School’s Asian Business Case Centre (ABCC) is to be the source of choice for case studies and practice-based insights in business, technological, and social innovations in Asia and in particular ASEAN. Given the central role of entrepreneurship and innovation in the region, ABCC pays special attention to these topics. For example, finance, logistics, marketing, human resources management and recruitment, business strategies, and even accounting and law are all influenced by the latest entrepreneurial and technological innovations. Since 2022, The Case Centre has received 17 new cases for distribution from Nanyang Business School authors. In total the collection available through The Case Centre numbers 350+ cases, many with accompanying instructor materials, software and videos. Seven of those are prize-winning cases. |
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"Nanyang Business School (NBS) is a strong advocate of hands-on learning, valuing the practical, experiential, and collaborative approach. Case studies are a key pedagogical tool, bringing to light the intricacies of real-world management challenges. At NBS, we take pride in developing rich and insightful teaching cases in the dynamic landscape of Asia. I am heartened that ABCC has been recognised for the wide adoption of its cases internationally."
Professor Christina Soh
Dean
NBS
