Licence cases in Marketing

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Discover Marketing cases that are included in the Educational Case Teaching Licence.

Entrepreneurship

All cases

The Educational Case Teaching Licence provides access to over 900 cases in the Marketing category.

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New cases

New cases are regularly added to the Educational Case Teaching Licence. Each month, eligible cases are featured in our new product updates, which customers can subscribe to.

Browse the latest additions in the Marketing category, and use our search filters to refine your selection.

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Bestselling cases

The top 10 bestselling Marketing cases of 2024 available in the Educational Case Teaching Licence are listed below in alphabetical order.

Click on a case title to view further details and an educator preview copy.

Blue Shears: Bespoke in Japan

Caroline S.L. Tan (University of Tsukuba, Graduate School of Business Sciences)

Reference no. 519-0005-1

Customer Experience as Segmentation Basis: The 'Luxury' in Question

Kumar Gambhiraopet (Bennett, Coleman & Co. Ltd.) ; Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)

Reference no. 515-084-1

Expanding the Traditional Retail Model: Douglas' Path Towards a Multichannel Beauty Platform

Werner Reinartz (University of Cologne) ; Nico Wiegand (University of Cologne)

Reference no. 520-0102-1

Game of Stones: Bringing New Audiences to a 500-year-old Scottish Sport

Caroline Marchant (The University of Edinburgh Business School) ; Kristina Auxtova (The University of Edinburgh Business School) ; Evie Chamberlain (Edinburgh Curling Club Ltd)

Reference no. 518-0077-1