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Reference no. 816-0041-1
Subject category: Entrepreneurship
Published by:
RSM Case Development Centre (2016)
Revision date:
14 pages
Data source:
Field research


Peter Bruner had a revolutionary idea about a new solution for digital screen signage when he worked for a digital marketing company in Slovenia. When the company he was working for went bankrupt, he decided to found OOSM, a B2B digital signage startup, with two other friends. A few months later, they decided to enter the Western European market because the Slovenian market was rather small and short of investors interested in high tech startups. However, at that time, Bruner only had a founding team from Slovenia, a technical team from Pakistan and his product was made in China. This combination did not look favourable, not only to OOSM’s potential clients but also to their potential investors. Bruner knew that he had a good idea, a motivated team and a qualified product, but he also knew that he needed credibility and validation to be able to enter the Western European market. What he should do in such a situation?


OOSM; Peter Bruner; Slovenia; Start-up; Cultural differences; Gaining credibility; Digital signage; High tech; Eastern Europe; Start-up accelerators; Start-up bootcamp; Amsterdam
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