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Published by:
Amity Research Centers (2011)
18 pages
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Mankind had always been innovating continuously to make the reel world to deliver a much ''more real'' experience. The latest development being the three-dimensional broadcast television (3D TV), which had generated an increasing amount of interest in the television industry, pushing back the black and white and cathode ray television to an ancient era. 3D TV had been the stuff of dreams ever since television was invented, and in 2010, it became a reality loomed with a completely new sensation in viewing television. The massive success of James Cameron''s Sci-Fic epic of ''Avatar'' and the live demo of 3D TVs in 2010, Consumer Electronics Show in Las Vegas, had kindled broadcasters, manufacturers and retailers to unleash and tout 3D TV as the changing face of home entertainment. Of late, the buzz about 3D had created a benevolent storm and a ''must-see'' experience among the masses. In order to capitalise on the excitement, several TV manufacturers plunged into the scenario and announced the launch of various models of 3D TV sets. Technological advancements in digitisation and high definition models had enabled cost effective transmission of 3D video viable. Experts felt that 3DTV was expected to bring-in a major impact in the service provider industry, by providing enriching experience for various applications like video gaming, sports broadcasting, medical diagnosis, etc. The advent of 3D TV was also expected to nurture various 3D related industries. However, several inherent hurdles like standardisation, affordability, lack of content, need for expensive 3D glasses, etc hinder the massive adoption of 3D TV sets at home. Even though 3D sets for home had proved its technological appeal and created interests among home-theatre enthusiasts, it still remained to be seen whether 3D TVs would really lead en masse to the world of real entertainment or retreat just as a high tech fad.


3DTV; 3D Glasses; Stereoscopy; Display technologies; Avatar; Television; 3D cinema; Autostereoscopic; Electronic shutter glasses; Anaglyph; Polarised technology; Blu-ray players; 3D; HDTV; Consumer electronics
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