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Published by:
Harvard Business Publishing (2011)
3 July 2013
Revision date:
22 pages
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Field research
To maximise their effectiveness, colour cases should be printed in colour.


A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from America's stimulus fund. At the same time, the company is expanding its business in large, grid stabilization systems, in California, Chile and New York. The simultaneous pressures of these two businesses, plus dozens of potential deals pending, are testing the company's management skills, cash reserves and abilities to execute.


Financial engineering; Business & government relations; Diversification; Advertising; Start-ups; Global business; Cross functional management; Energy; Entrepreneurship; Communication skills; Competition
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