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Published by:
Stanford Business School (2001)
January 2001
19 pages
Data source:
Field research


Justin Kitch, CEO and co-founder of Homestead Technologies, an Internet communications company that offers a comprehensive resource for building web sites to individuals and businesses, wondered, in the midst of the dotcom boom in 2000, just how tight the connection was between building a company with a strong culture and high performance. Homestead Technologies' history, business model, competitive environment, culture, information sharing procedures, and human resources management are described. Kitch asks whether companies built with a short-term mentality could create lasting value for customers, employees, and shareholders and wonders whether companies and their employees owe something to their surrounding communities. Although personally committed to building an enduring organization that contributes to its employees as well as shareholders, Kitch asks whether this approach offers any long term advantages over that of entrepreneurs who simply wanted to flip their company.


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