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Management article
-
Reference no. F1305B
Published by:
Harvard Business Publishing (2013)
Revision date:
07-May-2013
 
in "Harvard Business Review - Forethought"
Length:
3 pages

Abstract

To optimize your forecast of the success of a product at launch, combine computer analysis with the judgment of several experts, in specific proportions depending on how uncertain the context is.

Topics

Forecasting; Predictive analytics; Product introduction; Experts

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