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Published by:
IMD (2003)
Version:
29.07.2003
Length:
13 pages
Data source:
Field research

Abstract

The case describes how a corporate entrepreneur shapes an internal growth venture within the company, mobilises the resources that are needed to implement the venture, and achieves success. Complementing his entrepreneurial behaviour, however, is the support that he received from several senior managers in the firm. The case allows a careful examination of the challenges for corporate entrepreneurship in a large multinational firm, and the roles that senior executives have to play in support of it.

Topics

Corporate entrepreneurship; e-Channel; Internal growth
Location:
Industry:
Size:
USD28 billion
Other setting(s):
2000-2001

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