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Case
-
Reference no. IMD-3-1332
Published by:
Institute for Management Development (IMD) (2003)
Version:
10.09.2018
Revision date:
08-Oct-2018
Length:
15 pages
Data source:
Field research

Abstract

The case examines the key elements and principles behind Haier's performance management system and the organizational behavioural context in which it was implemented. Haier's performance management system constituted a significant competitive advantage and had been a key factor in the company's transformation from a small, backward collectively owned local company to the number five player in the global white goods industry. The strength of the case lies in the universality of the key principles behind Haier's management performance systems.

Topics

Performance management; Organizational behavior; Globalization; Home appliances; General management
Location:
Size:
>20,000 employees
Other setting(s):
2002

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