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Case
-
Reference no. 9-514-025
Compact case
Subject category: Marketing
Authors:
Published by:
Harvard Business Publishing (2017)
Version:
5 July 2017
Revision date:
16-Aug-2017
Length:
5 pages
Data source:
Published sources

Abstract

By 2015, Amazon had become one of the world's largest e-commerce players with nearly USD90 billion in annual sales. Although its profitability had been uneven in the 20 years since its inception, its stock price had risen almost 24,000% since the company went public. During this time Amazon has spread its business across a variety of products and services that some see as unrelated. Was Amazon spreading itself too thin or were its investments positioning the company for the future?

Topics

Business model innovation; Business models; Ecosystems; Industry analysis; Marketing; Online media; Retail; Technology; Web technology
Size:
> 1 billion; Fortune 500
Other setting(s):
2014

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