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Case
-
Reference no. 9-714-474
New product
Published by:
Harvard Business Publishing (2016)
Version:
5 December 2016
Revision date:
19-Dec-2016
Length:
17 pages
Data source:
Published sources

Abstract

In 2013, Aldi - the world's 8th largest retailer - planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with WalMart in the US, WalMart's home market?

Topics

Strategy; Competitive advantage; Value creation; Employee beliefs; Competitive strategy
Size:
> 1 billion, Large
Other setting(s):
2013

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