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Case
-
Reference no. IMD-2-0071
Prize winner
Published by:
Institute for Management Development (IMD) (1996)
Version:
27.12.2002
Length:
13 pages
Data source:
Published sources

Abstract

This is the second of a three-case series. The protest of Greenpeace against the deep-sea disposal of the Brent Spar leads to a major consumer boycott against Shell. Within weeks, Shell suffered a significant loss of market share in Central Europe and faced protests from the highest political leaders across Europe. Despite all this Shell continues towing the platform to its planned disposal site in the Atlantic. Meanwhile at sea strong fights are taking place between Shell and Greenpeace.

Topics

Stakeholder management; Crisis management; Environment
Industry:
Size:
Multinational
Other setting(s):
April 1995

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