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Case
-
Reference no. 9-614-035
Published by:
Harvard Business Publishing (2014)
Version:
18 August 2014
Revision date:
02-Oct-2014
Length:
24 pages
Data source:
Field research
Notes:
To maximise their effectiveness, colour items should be printed in colour.

Abstract

In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems's consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D printing for consumers, despite a plethora of potential opportunities.

Topics

Operations management; Marketing strategy; Product development; Customization; Manufacturing; Personalization; Platforms; Growth strategy; Copyright
Size:
$50-500 million
Other setting(s):
2013

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