Product details

Share this page:
Thumbnail image for E514-100-1
Case
-
Reference no. E514-100-1
Spanish language
Subject category: Marketing
Published by:
IE Business School (2014)
Version:
13 April 2012
Length:
22 pages
Data source:
Field research

Abstract

This is a Spanish version. The case tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive video interview how the first concert worked, from the initial idea until the web realization, with the help of web 2.0 tools. The student's challenge consists in elaborate the digital marketing plan for the next event on the platform.

Topics

Digital marketing plan; Music industry; Music platform; Interest; Positioning map

Setting

The events covered by this item took place in 2010.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

Company name:
Industry:
Music

Access this item

casecent.re/p/124453
View our pricing guide
or to see prices.

Reviews & usage