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Authors:
Ranjana Agarwal (Institute of Management Technology, Ghaziabad (IMT)); Gunjan Malhotra (Institute of Management Technology, Ghaziabad (IMT)); Manish Pruthi (Institute of Management Technology, Ghaziabad (IMT)); Manish Pruthi (Institute of Management Technology, Ghaziabad (IMT)); Pallavi Kumar (Institute of Management Technology, Ghaziabad (IMT)); Pawan Lodhi (Institute of Management Technology, Ghaziabad (IMT))
Published in:
2015
Format:
.mpg
Data source:
Field research

Abstract

Handicrafts hold potential for employment for a large population of India. Development programs by Tribal Cultural Society and Government of Jharkhand regarding training in handicraft aims at providing sustainable livelihood options for Primitive Vulnerable Tribal Groups (PVTG). The training programmes aims to create marketable handicrafts based on inherent art and culture of tribal people which have huge demand in the market. In spite of low cost of the raw materials and abundance of labour supply the handicrafts trade faces problems in terms of sustainability, marketing and supply chain issues. The case study highlights issues of sustainable livelihood through training in handicrafts for two particularly vulnerable tribal groups, Birhor and Sabars. The case study highlights the lifestyle of Birhors and Sabars, their uniqueness and the problems faced by them. This is supplemented by a documentary called AAROHAN which shows the lifestyle and inherent art of rope-making and handicrafts.

Topics

Tribal people; Handicrafts; Livelihood options; Marketing handicrafts; Sustainable livelihood
Location:
Industry:
Size:
Non-profit organisation
Other setting(s):
Field visit in June 2012

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