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Note
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Reference no. 9-512-S18
Spanish language
Subject category: Marketing
Authors:
Published by:
Harvard Business Publishing (1978)
Version:
1 October 1978
Revision date:
17-Apr-2015
Length:
7 pages
Data source:
Generalised experience

Abstract

This is a Spanish version. Introductory note on the concept of market segmentation and its processes.

Topics

Consumer marketing; Market segmentation

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