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Note

Reference no. 9-512-S18

Spanish language

Subject category: Marketing

Authors:

C Urban

Published by:

Harvard Business Publishing (1978)

Version:

1 October 1978

Revision date:

17-Apr-2015

Length:

7 pages

Data source:

Generalised experience

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Abstract

This is a Spanish version. Introductory note on the concept of market segmentation and its processes.

Topics

Consumer marketing; Market segmentation

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Abstract

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