
Product details

Subject category:
Marketing
Published by:
Harvard Business Publishing
(1978)
Version:
1 October 1978
Revision date:
17-Apr-2015
Length:
7 pages
Data source:
Generalised experience
Abstract
This is a Spanish version. Introductory note on the concept of market segmentation and its processes.
Topics
Consumer marketing; Market segmentationAccess this item
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