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Published by:
Ivey Publishing (2015)
Version:
2015-02-03
Revision date:
23-Apr-2015
Length:
12 pages
Data source:
Field research

Abstract

The director of A & S Software Group was recalling his entrepreneurial journey. It was in August 2013, and over the past 16 years he had seen the evolution of the company's flagship product - enterprise resource planning software for educational institutes - and a variety of business models associated with it. While the product strategy evolved through various stages, he had conceptualized Blue Print software as a tool to enable the rapid development of software applications. As he aspired to take his business to the next level, he was searching for answers to the following questions: What are the possible options for improving the flagship product in the coming years? Could it be offered as a service? Does it make sense to take Blue Print software to the market?

Topics

Software business model; Service; Product strategy; Democratization; India; Information systems; International
Location:
Size:
Small

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