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Reference no. IMD-7-1623
Compact case
Published by:
Institute for Management Development (IMD) (2015)
2 pages
Data source:
Published sources


This is part of a case series. In late 2004, Jorgen Vig Knudstorp was appointed chief executive, replacing Poul Plougmann. Kjeld Kirk Christiansen stayed as president, but moved away from day-to-day management. Poul Plougmann and Francesco Ciccolella, head of corporate development, left the company. Knudstorp set out a three-phase approach to the turnaround. By 2014, The LEGO Group had become the global leader in the toy market, the fastest-growing and most profitable company in the toy industry.


Family business; Crisis; Next generation; Succession; Generational transition; Governance; Leadership; Ownership; Strategy; Turnaround management; Resilience; Innovation; Brand; Value; Communication
DKK25.38 billion (USD4.6 billion) in 2013

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